Wegmans brings online grocery delivery to Manhattan via Instacart

New Brooklyn store’s delivery radius expanded to more ZIP codes


Russell Redman, Supermarket News  

Feb 13, 2020


From its four-month-old Brooklyn store, Wegmans Food Markets is extending its reach deeper into the Big Apple through its partnership with Instacart.


Wegmans said Thursday that the Instacart delivery radius from the location, at 21 Flushing Ave. in the Admirals Row site of the Brooklyn Navy Yard development, has been expanded to include all Manhattan ZIP codes.


The store, the first New York City location for Wegmans, began Instacart grocery delivery to adjacent communities on Oct. 30 after opening its doors to great fanfare on Oct. 27.


“Expanding delivery into Manhattan has been on our radar since opening our Brooklyn store,” Erica Tickle, director of e-commerce for Wegmans, said in a statement. “We’ve heard from customers this would make life easier for them, and with major investments in e-commerce like our new website and app, the timing couldn’t be better to make ordering favorite Wegmans-brand products and fresh foods available for delivery to Manhattan.”


Wegmans noted that delivery windows often may be longer for Manhattan addresses, ranging from two to five hours, because of extended drive times in the Big Apple traffic. New York City residents can find out if they’re within the delivery area from the Brooklyn store by visiting Wegmans.com or using Wegmans mobile app...