Retail Therapy: Target invests in grocery curbside, spotlight’s on Southlake and Nordstrom takes Trunk Club in-house
Southlake Town Square grabbed some national attention last week when Macy’s selected it to debut its new concept store.
By Maria Halkias, The Dallas Morning News (TX)
Feb 13, 2020
While Amazon and Walmart get most of the attention in the online grocery battle, everyone else, including Target, continues to make investments in grocery delivery and pickup.
Target is retrofitting areas inside a couple dozen of its stores in Dallas-Fort Worth as part of its grocery curbside service.
It’s not an expensive project -- it costs between $50,000 to $113,000 per store -- but it’s an indication of how important online grocery shopping has become in the region. Target is reconfiguring small areas of less than 500 square feet in each store to become “flexible fulfillment storage” for grocery pickup.
Most of the work will be done by late June, according to permits filed with the state. A Target spokeswoman declined to comment on the work in progress.
This month, Shipt delivery service, which Target purchased in late 2017 for $550 million, ditched the spaceship in its logo for a shopping bag. A new ad campaign promises “over-delivering delivery.” Target integrated Shipt into its website and app stores last year, and Shipt is now working with more than 80 other retailers, including Costco, CVS, H-E-B, Office Depot, Petco and Sur la Table.
Target has designated parking spaces for drive-up customers, who tell the store they’ve arrived through the Target app. An employee loads up the car. It operates similarly to Kroger, Central Market and Walmart’s curbside grocery services.
Walmart, which was the first to offer curbside pickup in D-FW in 2015, has gained market share and new customers since offering the personalized service that’s too hard to resist for young, busy families.
Walmart would never spend millions of dollars for a Super Bowl ad, its first ever, about curbside service if it didn’t think it was the wave of the future.
Center of attention ...
Trunk Club moving ...