In this file:

 

·         This Plant-Based Meat Brand Makes Food For Carnivores

Plant-based meat brand Alpha Foods makes vegan food for meat-lovers. It offers plant-based nuggets, burritos, pizzas, burgers, crumbles, and more.

Even major meat companies— including JBS, Tyson, and Cargill—are getting involved; 80 percent of the top meat producers are now making vegan food, too…

 

·         Alpha Foods raises $28 million for its vegetarian prepared foods

… Companies like Alpha compete with huge consumer packaged goods companies like Kellogg’s (through its Morningstar Farms line of vegetarian products) and Nestlé (through Sweet Earth Foods)… 

 

 

 

This Plant-Based Meat Brand Makes Food For Carnivores

Plant-based meat brand Alpha Foods makes vegan food for meat-lovers. It offers plant-based nuggets, burritos, pizzas, burgers, crumbles, and more.

 

Charlotte Pointing, Live Kindly 

February 12, 2020

 

The last few years have seen a new age of vegan food. Now, if you’re giving up meat, you’re likely only giving it up in favor of products that look, cook, and taste like meat. Only, instead of animal flesh, they’re made from vegetables, nuts, or beans. A new report says vegan meat is set to reach $140 billion in sales by 2029. Even major meat companies— including JBS, Tyson, and Cargill—are getting involved; 80 percent of the top meat producers are now making vegan food, too.

 

Across all ages and demographics, people are learning about the health consequences of eating meat, in particular the health and environmental impact of red and processed meat. The former is classified by the World Health Organization as a Group 2A Carcinogen and the latter is a Group 1 Carcinogen. That’s the same category as tobacco and asbestos.

 

In the last few years, the link between meat production and the climate crisis has become well documented. In 2018, the United Nations Environment Programme labeled meat consumption as the “world’s most urgent problem.” In the same year, the biggest-ever food production analysis said that going vegan is the single-biggest thing a person could do to reduce their impact on the planet.

 

The meat industry is responsible for a multitude of dangerous environmental issues, including high greenhouse gas emissions and deforestation.

 

The Same Taste, Better Ingredients

 

But humans are creatures of habit, which is something a successful vegan meat brand understands. It’s why brands like Impossible Foods and Beyond Meat have seen huge success in the U.S., and Quorn in the UK, because their products perfectly mimic the real thing. It’s also why Alpha Foods received $7 million last year to expand its range and distribution of plant-based nuggets, burritos, pizzas, burgers, crumbles, and more.

 

Alpha Foods doesn’t want anyone to have to give up pizza night, or microwavable burritos. So it gives the same foods in the same format, but with better, healthier, and more sustainable ingredients.

 

People don’t want to compromise on taste or convenience when they buy ethically, believes CEO of Alpha Foods Loren Wallis. He has spent three decades in the plant-based food space. (He also founded flax milk brand Good Karma Foods).

 

Wallis told Food Navigator last year, after raising $7 million, “it feels like we’ve reached a tipping point.” He said that 2019 was the perfect moment in time for Alpha Foods to expand. Because, ultimately, people everywhere are now ready to try vegan food.

 

“With flexitarian diets increasing in popularity, the market is proving that vegans are no longer the main consumer of plant-based protein alternatives,” Wallis told LIVEKINDLY. “What’s amazing about this is the more widely plant-based options are shared and consumed, the more benefit our planet and our four-legged friends will receive.”

 

Healthy Lifestyle Changes ...

 

Vegan Food to Satisfy Meaty Cravings ...

 

more

https://www.livekindly.co/plant-based-meat-brand-carnivores/

 

 

Alpha Foods raises $28 million for its vegetarian prepared foods

 

Jonathan Shieber, TechCrunch 

February 11, 2020

 

Alpha Foods, the vegetarian prepared food manufacturer, has raised $28 million in financing for its portfolio of vegetarian burritos, tamales, nuggets, pizzas, burgers, patties and sausages.

 

The Glendale, Calif.-based company was launched by Loren Wallis, the founder of the dairy substitute, Good Karma Foods, and Cole Orobetz, a former director with the agricultural debt lending firm Avrio Capital.

 

First launched in 2015, Alpha Foods  previously raised $12 million in financing from investment firms like New Crop Capital  and AccelFoods,  whose other brands include Kite Hill, Good Catch, BRAMi and Evoke Healthy Foods.

 

As more Americans move to supplement their diets with plant-based products, companies like Alpha Foods have found willing investors for new food brands. The company’s new round was led by AccelFoods, with existing investors, including New Crop Capital, Green Monday Ventures and Blue Horizon, also participating.

 

Companies like Alpha compete with huge consumer packaged goods companies like Kellogg’s (through its Morningstar Farms line of vegetarian products) and Nestlé (through Sweet Earth Foods).

 

While the Morningstar Farms brand might seem a bit stale, the market has been reinvigorated through the marketing muscle and venture dollars supplied by companies like Beyond Meat  and Impossible Foods,  whose products have captured contracts from some of the world’s biggest fast food chains — including McDonald’s, KFC  and Burger King.

 

Alpha Foods said it will use the latest money to launch new products, make new hires and expand its distribution channels nationally and internationally.

 

The company is already sold in well over 9,000 stores at chains including Wegmans, Walmart,  Kroger and Publix.

 

“As more and more people actively seek out plant-based options, whether for their health or the environment, we are looking to expand our innovations within the category and bring easy to prepare products to a wider audience,” said Cole Orobetz, co-founder and president of Alpha Foods, in a statement...

 

more, including links

https://techcrunch.com/2020/02/11/alpha-foods-raises-28-million-for-its-vegetarian-prepared-foods/