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·         Kellogg’s Expands Its “Incogmeato” Line with Vegan Pork Products

·         Food giant Kellogg's unveils ‘Incogmeato' plant-based products

·         MorningStar Farms To Launch Vegan Pork As The Company Goes 100% Plant Based



Kellogg’s Expands Its “Incogmeato” Line with Vegan Pork Products

The food giant’s vegetarian brand MorningStar Farms is bulking up its forthcoming vegan meat line—which already includes beefy burgers and frozen chicken—with two types of sausages.


by Anna Starostinetskaya, VegNews 

February 12, 2020


In June, vegetarian brand MorningStar Farms—a subsidiary of the Kellogg Company—will debut vegan pork products as an of extension its newly announced Incogmeato line.


The new soy-based products will be available in two flavors: Original Bratwurst and Italian Sausage. In September, the brand announced the vegan Incogmeato line with three products: plant-based burger patties, chik’n nuggets, and chik’n tenders. Starting in March, the burgers will launch in the refrigerated meat case of grocery stores, including Kroger, Meijer, Weis, and select Albertsons and Safeway locations, with a nationwide rollout to foodservice providers to follow.


“Our great-tasting, read-to-cook Incogmeato lineup offers the most meat-like experience yet,” Sara Young, General Manager of Plant-Based Proteins at Kellogg Company, said. “Our Burger Patties, Original Bratwurst, and Italian Sausage are the first of many new plant-based foods coming this year from Incogmeato so that people who are looking to sneak more plants on their plate can do so deliciously.”


MorningStar Farms has...


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Food giant Kellogg's unveils ‘Incogmeato' plant-based products


Heidi Chung, Yahoo Finance

February 12, 2020


Another consumer packaged goods (CPG) giant is attempting to challenge Beyond Meat (BYND) with a line of meatless meat-like products.


Kellogg’s (K) Morningstar brand teased its new Incogmeato line in early September 2019, and now consumers will actually get to try the new products when they hit store shelves soon.


The Incogmeato burgers will be available in March, and bratwurst and Italian sausages will be available in June. All of the products can be found in the fresh meat aisle of select Kroger (KR), Meijer, Weis, Albertsons and Safeway locations.


“These products were designed, from the moment they’re in the package to the retail shelf, to look, cook and smell just like beef,” Sara Young, General Manager, Plant-Based Proteins at Kellogg Company, said in an interview with Yahoo Finance.


The Incogmeato Burger is made from non-GMO soy, while some of its competitors like Beyond Meat uses pea-protein isolate as the base in its products. Young explained Kellogg found that consumers who want to enter the plant-based meat category have said that taste matters the most when they make decisions on which products to eat.


As the hype surrounding plant-based protein gains serious steam, the list of concerns has also grown regarding the actual nutritional benefits of switching to fake meat. Many agree that plant-based proteins positively impact the environment, but the high sodium content and processed nature of the alternative proteins concern some consumers.


Kellogg is one of the more recent companies looking to capitalize on the plant-based meat craze, but it certainly isn’t the only.


Over the past year or so companies like meat producer Tyson Foods (TSN) and grocery chain Kroger have either announced their own versions of plant-based meat products or plans...


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MorningStar Farms To Launch Vegan Pork As The Company Goes 100% Plant Based


by Alix Coe, Raise Vegan 

February 13, 2020


Popular food brand MorningStar Farms is getting ready to launch a new meat-free pork product later this year, as the company works towards making its entire line vegan.


MorningStar Farms — which is a division of the Kellogg Company — announced its new Incogmeato range in 2019, featuring plant-based burgers and chicken alternatives.


Incogmeato products will start to hit the shelves in March, with the new soy-based pork set to be added in June. The pork will be available in two flavors — Original Bratwurst and Italian Sausage.




“If you think about it, seasonally, $800 million of meat are consumed in the weeks leading up to the Fourth of July,” said Sara Young, MorningStar Farm’s general manager of plant-based protein.


“So just in time for consumers to have family barbecues and parties, this offers a ‘flexitarian’ a way to serve and cook a full portfolio of plant-based offerings for their family.”


All Incogmeato products will be stocked alongside their meat counterparts in a number of US grocery stores, including Kroger, Meijer, Weis, and certain Safeways locations.


From Vegetarian To Vegan ...


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