What Denny's CEO Tells Himself In The Mirror Every Day

 

Bruce Horovitz, Investor's Business Daily

02/13/2020

 

Denny's CEO John Miller starts each workday in front of the bathroom mirror. Right there, he determines how he'll boost the Denny's brand and figures out what needs to get done that day.

 

At day's end, he returns to that same mirror and poses this question to himself: "How did I do?"

 

If the day went by without Miller finding a way to add luster to the Denny's (DENN) brand or to help make the world even one iota better it's a fail. "It's all about personal accountability," Miller told Investor's Business Daily.

 

The best way to be a great leader, "Is to be a great follower," said the 64-year-old CEO of Denny's since February 2011. And he knows what works. Miller is widely credited with turning Denny's around from a near-tragic fall. Great followers, he said, hold fast to values that anchor to something bigger than yourself.

 

For Denny's, that ideal is to offer customers a place where anyone can walk in, sit in the corner booth, and feel comfortable with the food, the environment and with themselves. For the past eight years under Miller's leadership, Denny's has vastly improved the menu, spiffed-up the joint and rededicated itself to putting out the welcome mat for everyone.

 

And he's made money for investors, too.

 

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