New NCBA President Marty Smith Lists His Priorities For 2020


Oklahoma Farm Report

11 Feb 2020


In today’s Beef Buzz we talk with new NCBA President Marty Smith about his priorities for 2020 and at the top of that list is to continue to build on the NCBA influence in Washington, D.C. with Congress and regulatory agencies.


The beef industry faces a huge election coming up, Smith told us during the cattle industry convention in San Antonio last week.


“This election process is monumental for us,” said Smith. “We’ve got to get our message out and get people in Congress, wherever they come from, to listen to American agriculture.”


The central Florida beef producer said a major priority will be explaining to consumers how we produce beef in this country.


“Today’s consumers want to know how beef is produced,” Smith said. “We have to be prepared to answer their questions.


“We are the most environmentally efficient producers of any protein source in the world, but we’re not getting that message out to the consumer. We’ve got to move this higher on the priority list.”


Smith first became involved in the beef industry leadership through the Florida Cattlemen’s Association when he focused on environmental issues, water rights and property rights.


The new Naviagable Waters Protection ruling is especially pleasing to Smith.


“It’s a great victory for ranchers, farmers and all landowners across the country, Smith said.


He noted one of the major challenges with the Obama era WOTUS rule was the burdensome costs to comply with the regulations. The new rules are more practical.


“You needed a whole team of engineers, hydrologists and geologists to even begin to give you an opinion on whether it was a water of the U.S.” Smith said. “It was going to be too costly for the average landowner, farmers, or rancher to challenge anything from the government.”


Smith’s predecessor, Jennifer Houston, was heavily involved in promoting trade and Smith wants to continue that focus...


more, including audio [6:04 min.]