In this file:
· McDonald's operators to Wendy's: bring on breakfast
· McDonald’s CMO Jenni Dill departs
McDonald's operators to Wendy's: bring on breakfast
National Owners Association says recent social media antics tied to national breakfast launch have short 'shelf life'; board teases to new Morning Mac menu item
Nancy Luna, Nation's Restaurant News
Feb 10, 2020
As it prepares for the national launch of breakfast, Wendy’s has been poking the bear of its biggest rival, McDonald’s Corp.
Now the bear is roaring back, or at least its cubs are.
“Make no mistake, the Breakfast Wars are on,” the board of the National Owners Association, a group of McDonald's operators, told members in an email distributed Sunday.
Led by chair and McDonald’s franchisee Blake Casper, NOA responded to the social media breakfast blitz launched by Wendy’s. In various posts, the Dublin, Ohio-based burger rival has taken aim at McDonald’s, stating their breakfast will be something worth waking up for.
“People deserve a delicious, affordable and higher quality breakfast than what they're currently getting,” Wendy’s has stated.
In its latest social media salvo, Wendy’s tapped former McDonald’s corporate chef Mike Haracz to take part in the breakfast hazing.
In a video, chef Haracz, who has 34,000 Twitter followers, tried the Breakfast Baconator. The sandwich, expected to be the centepiece of the 18-item breakfast menu, is made with grilled sausage, American cheese, applewood smoked bacon, eggs and Swiss cheese sauce.
Despite showing doubts, Haracz appeared to love the egg sandwich, reacting with expletives. ““Holy s***, this is great.”
NOA, in their email, downplayed the Twitter antics...
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McDonald’s CMO Jenni Dill departs
by Vivienne Kelly, Mumbrella (AU)
February 11, 2020
McDonald’s is on the hunt for a new chief marketing officer, after Jenni Dill departed the organisation.
Dill replaced Mark Lollback – now the CEO of WPP AUNZ’s Group M – back in 2016.
Prior to McDonald’s, Dill spent a large part of her career with the Pepsi Co group of companies, with roles in Australia, New York and the UK.
A spokesperson told Mumbrella Dill had made the decision to pursue new career opportunities outside of McDonald’s.
“Over the last four years with Macca’s, Jenni has been instrumental in building a strong team of marketers, leading the creation of big communication platforms for the brand, driving focus on Macca’s iconic core products and enabling rapid digital acceleration,” the McDonald’s spokesperson said.
“We thank Jenni for her contribution, enthusiasm and commitment to the McDonald’s business, and we wish her well in her future endeavours.”
McDonald’s said it would appoint a new CMO in due course.
Under Dill’s leadership, McDonald’s has consolidated its agencies, bringing all of its media together under OMD in 2017.
Creatively, the agency works with...
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