Jennifer Lopez promotes Walmart frozen meals

The meals reflect a fast-growing trend of outsourcing meal planning, grocery shopping and cooking


By Daniella Genovese, FOXBusiness

Feb 10, 2020


Power couple Jennifer Lopez and Alex Rodriguez took to social media over the weekend to showcase their company Tiller & Hatch Supply Co., a brand of frozen meals sold at Walmart.


The celebrity duo, in partnership with brand developer Launched.LA, started the company in the fall of 2019. It provides consumers an affordable and healthy food option that can now be found at Walmart locations nationwide.


“Family and dinner time with our kids is sacred,” Lopez wrote on Instagram. “We believe every family should be able to share wholesome, healthy meals together that are easy to make."


Over the last few years, more companies have started selling meal kits that shoppers can order online and cook at home. An ever-expanding list of meal kit services, including Blue Apron and HelloFresh, send consumers premeasured ingredients to whip up a variety of recipes for around $8 to $10 per person.


Consumers can get up to a week's worth of these meals delivered courtesy of Home Chef, Freshly or a host of other local and national services, which have been seen as the modern version of a TV dinner.


However, experts say these subscription-based meal kit companies are facing numerous problems. For one...