Dunkin’ Sales Spike After Beyond Sausage Sandwich Launch
CEO David Hoffman considers adding new Beyond Meat options after the successful launch of the meatless breakfast sandwich at Dunkin’s more than 9,000 locations nationwide.
by Anna Starostinetskaya, VegNews
February 10, 2020
Fast-food chain Dunkin’ recently reported that its sales had spiked by 2.8 percent year-over-year, marking its strongest fourth fiscal quarter (Q4) earnings in six years.
Dunkin’ attributed the spike in sales and profits—which increased in Q4 by 8.4 percent year-over-year to $57.7 million—to customers making larger purchases per visit, driven by premium-priced espresso drinks, cold beverages, and the new Beyond Sausage Sandwich.
In July, the chain first tested the sandwich—made on a vegan English muffin and features Beyond Meat’s plant-based sausage patty served with an egg and dairy-based cheese, which can both be omitted for a fully vegan sandwich—at select Manhattan, NY locations before expanding the meatless option to its more than 9,000 locations on November 6.
According to data analytics platform Placer.ai, Dunkin’s foot traffic increased in November to 2.3 percent above the baseline for that period from 2017 to 2019...
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