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·         Wendy's Is Finally Rolling Out Breakfast Nationwide, Including Breakfast Baconators

·         Look who's pitching Wendy's new breakfast menu



Wendy's Is Finally Rolling Out Breakfast Nationwide, Including Breakfast Baconators


By Megan Schaltegger, Thrillist  



We've been dreaming of Breakfast Baconators and coffee-spiked Frosties ever since word of Wendy's big breakfast plans emerged last fall. And now, following months of anticipation, the square-shaped burger maker is finally rolling out its full breakfast menu nationwide.


In true Wendy's fashion, it announced the rollout by trolling McDonald's on Twitter. "Hey @McDonalds, roast us," the chain said, adding, "Yeah, we wouldn't wake up for your breakfast either." Beginning March 2, you can finally get your hands on Wendy's breakfast, including the Breakfast Baconator, Honey Butter Chicken Biscuit, Maple Bacon Chicken Croissant, and Frosty-ccino.


"Our crew will be hand-cracking fresh eggs on all our breakfast sandwiches and leaning into the quality ingredients that have long set Wendy's apart from the competition," Wendy's President and Chief Commercial Officer Kurt Kane said in a statement. "We've crafted unique sandwiches that will leave you craving another, like the Breakfast Baconator, which features a fresh-cracked egg, signature sausage patty and six strips of Applewood smoked bacon."


To celebrate the launch, Wendy's...





Look who's pitching Wendy's new breakfast menu

It's someone who would be familiar to most folks at McDonald's Chicago headquarters.



via Crain's Chicago Business - February 05, 2020


Wendy’s is making sure fast-food fans are aware of its pending breakfast launch.


The Dublin, Ohio-based restaurant chain enlisted the help of former McDonald’s head chef Mike Haracz for some of the social media posts the chain is ramping up to ballyhoo the menu’s March 2 debut.


VMLY&R, Spark Foundry and Ketchum are the agencies behind the social media work, which will include fresh posts each Wednesday morning.


Haracz, who left Chicago-based McDonald’s in 2019, is also sharing the content from...


more, including tweets