In this file:
· Subway, McDonald’s expand Beyond Meat rollouts in Canada
· New Subway boss John Chidsey to take control of advertising
Subway, McDonald’s expand Beyond Meat rollouts in Canada
Burger chain boosts Ontario test; Subway goes national
Glacier FarmMedia Network (GFM)
via Manitoba Co-operator (Canada) - January 13, 2020
Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests.
McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding areas in southwestern Ontario, starting Tuesday (Jan. 14).
London was McDonald’s first-ever test market in the world for the burger, which features patties developed by Los Angeles-based faux-meat processor Beyond Meat.
“The initial test of the P.L.T. allowed us to learn more about guest demand and how to integrate this new menu item into restaurant kitchen operations, while delivering the P.L.T. to our guests with the level of quality and craveability they know and love from McDonald’s,” company chef Jeff Anderson said in a release.
“As a test-and-learn company, the McDonald’s expansion of the P.L.T. into more restaurants in the southwestern Ontario region will help us learn more about our guests’ tastes while continuing to provide variety within our menu.”
Subway, meanwhile, announced...
New Subway boss John Chidsey to take control of advertising
By Josh Kosman, New York Post
January 12, 2020
Subway’s new boss is making moves toward a new national ad strategy to boost the sandwich chain’s sagging sales — and put Jared Fogle behind it for good, The Post has learned.
John Chidsey, who took over as chief executive of America’s biggest restaurant chain in November, stunned store operators on Friday by saying he will be seizing control of the fast-food giant’s advertising, which used to split about 40-60 between territories and headquarters, sources told The Post. Subway’s Milford, Conn., HQ will now control 95 percent of the budget, which is funded by store contributions.
The former Burger King boss announced the shake-up in a 10-minute video that also blasted the company’s current marketing strategy as ineffective, sources said. The restaurant chain known for the $5 footlong is considering using the money to buy big, splashy Super Bowl ads, said people who have seen the ad.
Subway, whose tagline...
more, including links