Chinese Press Responds Angrily to Impossible Foods Quote



January 13, 2020


European Newsdesk


China Daily, an official newspaper controlled by the Chinese Government, has responded with a backlash against a New York Times article stating that growing demand for pork and beef in China has fueled much of the recent environmental crisis, and including an inflammatory comment from Impossible Foods’ Pat Brown.


Plant meat companies wishing to gain entrance into China might be advised to be diplomatic with their words used in relation to the communist country. Impossible Foods has made it publicly clear in various publications that it has intentions to expand into China with its new Impossible Pork product, China being the world’s biggest consumers of pork.


Last Tuesday’s New York Times article, entitled “Impossible Dumplings and Beyond Buns: Will China Buy Fake Meat?” includes the following quote from Pat Brown – “Every time someone in China eats a piece of meat, a little puff of smoke goes up in the Amazon.”


The article discusses the potential entrance of plant meats into a “potentially even more profitable market with a major environmental footprint: China, the world’s largest consumer of meat. Meat production is a leading cause of climate change, experts say, and the growing demand for pork and beef in China has fueled much of that environmental damage, from water shortages and heat waves to deforestation in the Amazon rainforest.”


In this way, the article is effectively blaming China for a large part of the climate crisis, and in doing so has unsurprisingly upset the Chinese press and the public at large.


The China Daily response discusses the statistics of meat consumption between China and the US: “According to the National Bureau of Statistics, average meat consumption per person in China in 2017 is 26.7 kilograms. In the same year, the data provided by for the US is 98.4 kg, 3.6 times that of China.”


The Chinese article, titled...


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Pat Brown: Reports of Impossible Exiting the McDonald’s Deal are “Complete Bulls**t”



January 13, 2020


European Newsdesk


Following last week’s news as reported by Reuters that Impossible Foods would no longer be pursing the deal with McDonalds to supply their plantbased patties nationwide, allowing Beyond Meat to step forward and leading to an increase in Beyond’s shares, Pat Brown has now stated that his words were completely misinterpreted.


Brown has since said to Business Insider in rebuttal: “We’re very deliberate in how we approach customers but we would never blow off or disrespect a potential customer and any suggestion that we would do that is complete nonsense.”


Whilst he confirmed that his company does need to increase its production capacities, he insisted that “anyone who is going to be in the meat businesses in the future selling to consumers is a target customer for us,” and in terms of  the notion that he had backed out of the negotiations with McDonald’s, the CEO said this was “complete bulls**t.”


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