McDonald’s assembles new team to guide tech strategy


By Erica Shaffer, Food Business News



CHICAGO – McDonald’s Corp., looking to optimize investments made in digital technology, announced the creation of a new executive position and team focused on enhancing the customer-facing digital experience at McDonald’s restaurants, according to emails sent to sister publication Meat + Poultry.


In a company-wide email, chief executive officer Chris Kempczinski said the company’s customer, business and technology strategies must be well aligned for McDonald’s to realize its potential in the digital space.


“We must accelerate our focus on the digital experience by taking a more holistic approach that drives value from our existing customer-facing digital investments to better engage customers and drive profitable growth,” he said.


To kickstart the momentum, Mr. Kempczinski said Daniel Henry, global chief information officer, will report directly to him.


Additionally, Lucy Brady was appointed to the newly created role of chief digital customer engagement officer. She previously served as senior vice-president of corporate strategy and business development for three years. Prior to joining McDonald’s, Ms. Brady worked at Boston Consulting Group where she was a senior partner and an active member of the consumer and the marketing, sales and pricing practices. Before that, she worked in brand management at General Mills, Inc. and as an assistant portfolio manager at the real estate firm Trammell Crow Ventures.


“Lucy and her team have been the driving force behind the rapid expansion of McDelivery since 2017, quickly growing the business from $1 billion to more than $4 billion in three years," Mr. Kempczinski said. "Her team also ran point on the acquisition of Dynamic Yield — an investment that’s already in restaurants throughout the U.S. and starting to gather steam in additional markets — one that’s tangibly driving check growth.”


Mr. Kempczinski also announced the creation of...