Yum China Announces Partnership With Universal Beijing Resort


Zacks Equity Research

via Yahoo Finance - January 8, 2020


Yum China Holdings, Inc. YUMC and Universal Beijing Resort have announced a strategic partnership to provide entertainment and dining experiences across China. Universal Beijing resort is a widely-anticipated theme park destination, which is scheduled to open in 2021.


The eight-year partnership includes a series of cross-promotional marketing activities across China along with a fresh KPRO restaurant at the Universal CityWalk Beijing retail, dining and entertainment complex. Also, both parties will work together on areas including IP cooperation, online activations, themed stores and in-store activities.


Yum China's special promotions will be conducted across its KFC, Pizza Hut and Taco Bell brands. The strategy includes more than 8,000 stores and will also cater to its 230 million digital members.


Courtesy of marketing campaigns between Yum China and Universal Parks & Resorts' IP partners in China, the collaboration is expected to meet the changing needs of consumers and market.


Partnership to Drive Performance ...