US Plant-Based Meat Sales Tipped To Hit $1 Billion In 2020
'2019 was a big year for plant-based meat. It really feels like the tipping point, but it's just the beginning. We're in the early days of a major shift'
Maria Chiorando, Plant Based News
Jan 8, 2020
US plant-based meat sales are tipped to hit $1 billion in 2020.
According to data from Nielsen, sales of plant meat grew by 10.2 percent in 2019, hitting $946.6 million.
Now the Good Food Institute, a non-profit focused on creating a sustainable food system, says sales could increase further, citing growing demand for more ethical, healthy, and sustainable food as a major factor.
'Just the beginning'
"2019 was a big year for plant-based meat," Caroline Bushnell, associate director of corporate engagement for the Good Food Institute, told USA Today.
"It really feels like the tipping point, but itís just the beginning. We're in the early days of a major shift."
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