Perdue Farms launches direct-to-consumer offering
By Aidan Fortune, GlobalMeatNews
US processor Perdue Farms has launched a new direct-to-consumer digital channel to capitalise on the growth of online ordering.
The site, www.perduefarms.com, will initially offer an assortment of frozen items from Perdue Farms’ brands including PERDUE, Niman Ranch, Coleman Natural, Sonoma Red and Skagit Red, with plans to add additional offerings over time as demand increases.
“As both online shopping and the demand for convenience show no signs of slowing down, we felt it was important to be in this space,” said David Zucker, Perdue Farms senior vice president of e-commerce and new ventures. “We’re excited that this is the first time we’ve been able to offer so many of our brands in one place, nationally. Now, consumers all over the country will be able to enjoy expanded offerings from our portfolio regardless of where they live, including heritage, organic, pasture raised, pork, beef, chicken or lamb – all raised with no antibiotics ever by farm families with the highest standards of animal care.”
Recyclable packaging ...
Brand identity ...