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·         Media Release: BURGER KING® Restaurants Test the Impossible™ Croissan’wich®

·         Burger King’s New Plant-Based Burger Isn’t Actually Vegan-Friendly Because Of How It's Prepared



BURGER KING® Restaurants Test the Impossible™ Croissan’wich®

BK® Brings Plant-Based Sausage to its Breakfast Menu in Select Test Markets

BK® Becomes First Restaurant to Test Impossible™ Sausage Made From Plants on a Breakfast Sandwich



January 07, 2020


MIAMI--(BUSINESS WIRE)--BURGER KING® restaurants announces today it is testing the new Impossible™ Croissan’wich® sandwich. Starting late January in select test markets across the U.S. market, BK® guests can now get the same breakfast Croissan’wich sandwich they know and love with a plant-based patty. The all-new, limited-time-only Impossible Croissan’wich features a toasted croissant, egg, cheese and a seasoned plant-based sausage from Impossible Foods. This test makes Burger King the first restaurant to test Impossible™ Sausage made from plants on a breakfast sandwich.


Participating Burger King restaurants in Savannah, GA, Albuquerque, NM, Montgomery, AL, Lansing, MI and Springfield, IL will be testing the Impossible Croissan’wich. The Impossible Croissan’wich is made with 100% butter for a soft, flaky croissant piled high with a savory sizzling patty made from plants, fluffy eggs, and melted American cheese.


In 2019, Burger King restaurants rolled out the plant-based Impossible™ Whopper® sandwich nationwide following a successful test in St. Louis and six other markets across the U.S. The offering made Burger King restaurants the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based meat from food startup Impossible Foods, maker of the Impossible™ Burger.


The Impossible Whopper features a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.


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Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at or follow us on Facebook and Twitter.


About Impossible Foods:


Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project. Impossible Foods’ flagship product, the Impossible Burger, is available in more than 17,000 restaurants in the United States, Singapore, Hong Kong and Macau. To learn more, please visit Impossible Foods’ website at and follow us on Instagram, Facebook and Twitter.





Brooke Scher Mogan



Jessica Appelgren


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Burger King’s New Plant-Based Burger Isn’t Actually Vegan-Friendly Because Of How It's Prepared

Better luck next time.


By Alexis Morillo, Delish

Jan 6, 2020


Last year was the year of plant-based versions of fast food classics like the Dunkin' breakfast sandwich and so many different types of vegan-friendly burgers. It's no surprise that 2020 is already kicking off with more meatless options, but the new Burger King soy-based patty is actually not a suitable option for vegans because of how it's prepared.


The new Rebel Whopper is only available in the United Kingdom as of now, and includes a soy patty. One would think that this makes it totally A-okay for vegan fast food lovers, but unfortunately, the patty is grilled on the same surface as the meat patties. This makes it a no-go for those who follow strict vegan diets because of the cross contamination.


The sandwich also comes dressed with mayonnaise as reported by the BBC, which is also non-vegan since it's made with eggs. Burger King's marketing director, Katie Evans, told the outlet that the Rebel Whopper was aimed at "flexitarians" and its cooked on the same surface as beef patties to give it the signature "flame-grilled" taste.


Many individuals on Twitter...


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