In this file:


·         Anti-meat activists focus on environmental impact

·         When Hollywood Makes Meatless Statement, Farmers Should Speak Up



Anti-meat activists focus on environmental impact


By Ken Anderson, Brownfield

January 6, 2020


Anti-meat activists have been stepping up their attacks by focusing on the environmental impact of meat.


They claim meat production is a significant emitter of greenhouse gases and a major contributor to climate change.


That’s a false narrative, says Hannah Thompson-Weeman with the Animal Agriculture Alliance.


“It’s very frustrating to continue to hear that narrative when we in agriculture realize that livestock in the U.S. is responsible for less than four percent of greenhouse gas emissions and is really an incredibly efficient production system,” Thompson-Weeman says.


She says the recent news that the Golden Globe Awards would feature a meatless meal is another example of the misinformation being spread about meat.


“(They) went vegan because they said they want to decrease their environmental footprint. If those stars really wanted to think about their  climate footprint, what about the flights they took to get there? What about the outfits they bought that they’ll only wear once and never pull out again?


“There a lot of other sustainability initiatives that could be undertaken, rather than continuing to use animal agriculture as a scapegoat.”


more, including audio [7:35 min.]



When Hollywood Makes Meatless Statement, Farmers Should Speak Up


By Andy Eubank, Hoosier Ag Today

Jan 6, 2020


Sunday night’s Golden Globes acceptance speeches had the usual assortment of political commentary, but animal agriculture also briefly hit the bright lights when award-winning actor Joaquin Phoenix started his speech thanking the Hollywood Foreign Press Association for “recognizing the link between animal agriculture and climate change.”


He was referring to the event organizers opting for a meatless dinner menu. In the press room later, he compared consuming animal products like meat to smoking cigarettes because of the impact on others. Whatever his real motivation, those Golden Globes comments mirror many attacks on the livestock industry, according to Hannah Thompson-Weeman, Vice president of communications at the Animal Ag Alliance.


“There is a small but very vocal segment of the population that has the mindset that it is not acceptable to use animals for food, so for those groups it’s really not about animal welfare,” she said. “It’s not about changing how animals are raised or improving anything. For them they don’t want to see farms raising animals to exist at all, and they don’t want people to eat meat. So, it’s an elimination mindset and they’re working towards convincing people they shouldn’t eat meat. They’re attacking animal welfare, attacking environmental impacts, and really trying to take advantage of the gap between farm and fork to give people false ideas about animal agriculture.”


It’s moments like these where producers should not shy away but step to the forefront to communicate their own message...