Danish Crown Beef introduces sustainable packaging for mince products


By Aidan Fortune, GlobalMeatNews



New tubular packaging for minced beef has been launched by Danish Crown Beef for its Dagrofa FoodService and S-Wholesale customers.


The ‘meat rolls’ are expected to reduce packaging waste and extend shelf life.


Danish Crown Beef sales director Claus Hein explained why the move away from black trays has been made. “There are some obvious advantages to this way of packing our chopped beef. First of all, we reduce the consumption of plastic to an absolute minimum. At the same time, the meat is packed without air, which ensures that the shelf life from the production date is extended from 7 to 14 days, so overall there is a plus on sustainability for both less plastic consumption and less food waste.” ​


Hein added that this could be rolled out further should there be demand for it. “If there are several of our customers who will in time choose to sell minced beef packaged in the tubular package, I certainly cannot refuse, but that does not mean that the meat trays can be immediately removed. At Danish Crown, we will continue to have products such as cut meat for, for example, beef stroganoff, and they present themselves best in the well-known black tray.”​


The business explained why Dagrofa Foodservice and the 29 S-Wholesale stores will be the first to have the new packaging in the refrigerator counter. “The meat will not appear quite as red in the ‘rollers’, as the oxygen used in the traditional meat trays means that the meat retains the red color. But at S-Wholesale, customers will hardly wonder at this, as it is typically professionals who shop for canteens, cafes and restaurants.”​


Dagrofa Foodservice category group manager Mike Rasmussen added: