How grocers will serve their brand and the customer in 2020

 

Sylvain Perrier, Opinion, GrocerDive

Dec† 2, 2019

 

Perrier is president and CEO of Mercatus Technologies.

 

In the wake of Amazonís entry into the brick and mortar side of the business, grocery retailers were quick to rally around customer demand for added convenience by outsourcing their e-commerce experience.

 

In 2020, the industry will more carefully consider opportunities to address todayís time-starved shoppers. They will do so in ways that maximize customer satisfaction, ease margin compression, and in the long run, offer grocers the business predictability that best serves their brand.

 

There are four key themes grocers will focus on in 2020 and they are all centered around regaining control of the customer experience and fortifying their business and brand.

 

1. Taking advantage of the reverse Amazon effect ...

 

2. Recession-proofing the company ...

 

3. Questioning the value of the third-party marketplaces ...

 

4. Shifting to more commoditized last-mile delivery ...

 

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