In this file:

 

·         Impossible Burgers and other fake meat has American cattle ranchers on defense

Ranchers are seeing their retail sales dip as plant-based meat alternatives trend upward.

 

·         Beyond Meat reaches out to ranchers

… Brown… pitched… livestock producers on the idea of using their land to grow yellow peas and other crops used to make meat alternative products…

 

 

 

Impossible Burgers and other fake meat has American cattle ranchers on defense

Ranchers are seeing their retail sales dip as plant-based meat alternatives trend upward.

 

By Evie Fordham, FOXBusiness

Nov 27, 2019

 

The growing popularity of meat alternatives like the Impossible Burger has U.S. cattle ranchers on the defensive as they petition for tighter regulations on the burgeoning industry.

 

U.S. cattle ranchers have good reason to be concerned — Impossible Foods CEO Pat Brown says his product's mission is to be "successful at the expense of the incumbent industry," according to The Wall Street Journal.

 

His company claims its plant-based burger uses 96 percent less land, 87 percent less water and 89 percent less greenhouse gas emissions than a beef burger.

 

Meanwhile, cattle ranchers are seeing their retail sales dip as plant-based meat alternatives trend upward, according to The Journal. They're fighting back, including by asking the U.S. Department of Agriculture to prohibit non-meat from meeting the agency's definition of "meat" and "beef." Laws limiting how companies can label fake meat have been passed in 12 states since 2017, The Journal reported.

 

"We're not about saying you can't develop these products," Kenny Graner, president of the U.S. Cattlemen's Association, told The Journal. "We've been saying, don't call it what it isn't."

 

Beef producers are also taking their arguments to the American public...

 

more, including links, tweets

https://www.foxbusiness.com/lifestyle/impossible-burger-vegetarianism-cattle-ranchers

 

 

Beyond Meat reaches out to ranchers

About: Beyond Meat, Inc. (BYND)

 

By: Clark Schultz, Seeking Alpha

Nov. 27, 2019

 

·         Beyond Meat (NASDAQ:BYND) CEO Ethan Brown is reaching out to cattle ranchers and meat producers in an effort to find ways to work together, according to The Wall Street Journal.

 

·         Brown even pitched grain and livestock producers on the idea of using their land to grow yellow peas and other crops used to make meat alternative products.

 

·         The outreach by Beyond Meat arrives with alternative protein companies under increasing pressure from lobbyists...

 

more, including links 

https://seekingalpha.com/news/3522348-beyond-meat-reaches-ranchers