Collaboration the key to new pork pact

A desire to build coalitions was the impetus for a recent agreement between Hendrix Genetics (Hypor) and German-based BHZP.

 

by 5m Editor

via The Pig Site - 26 November 2019 

 

Thursday, 21st November 2019, a contract was signed for the supply of boars from BHZP to Hendrix Genetics for the Spanish and Portuguese markets.

 

“The agreement is all about market concentration and collaboration,” says Nicolas Alvarez Hoggan, General Manager SW & CE Europe Swine for Hendrix Genetics.

 

This deal brings together two leading breeder organizations from the top pork producing countries in the EU to find synergy opportunities such as similar market demands. As part of the agreement, Hendrix Genetics will distribute the BHZP boar line to strategic customers in the Iberian Peninsula.

 

“It’s an arrangement that allows us to optimize our sow, the Hypor Libra* for lean meat export markets,” says Hoggan.

 

For BHZP, it means expanded sales in key markets such as Spain and Portugal.

 

“BHZP occupies a leading position in Germany through top genetic products, our own insemination centers, a company-owned veterinary society and software products,” says Dr. Conrad Welp, General Manager BHZP.

 

“Working with Hypor opens up international markets, as Hypor operates globally and has appropriate organizational and human resources structures in place.”

 

For customers, the deal brings the potential of lower costs and higher incomes to improve their bottom line through uniformity, greater end weights and improved meat quality...

 

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