Sustainability more in focus for meat processing
By Aidan Fortune, GlobalMeatNews
Meat processors no longer have to worry about just the bottom line – they have to be mindful of the environment while protecting their profits.
More and more businesses are setting themselves sustainability targets with updates that are published on top of financial results.
In the US, Smithfield has invested significant amounts to ensure that it protects the environment, working on numerous projects at the same time, often with energy suppliers, showing that collaboration may be the way forward on this issue.
Some businesses are just taking their first steps. Charoen Pokphand Foods in Thailand has just launched green packaging for its meat range and has introduced welfare standards for its duck meat production.
Charoen Pokphand isn’t the only meat business to invest in environmentally sustainable packaging, Irish beef processor ABP also introduced it earlier this year to much acclaim.
As well as being good for the environment, some have realised that as well as being good for the environment, sustainably produced meat is a good story to sell to consumers. Earlier this month, Hybu Cig Cymru – Meat Promotion Wales (HCC) launched a £250,000 marketing campaign to highlight how its lamb and beef is produced.
Speaking at its annual conference, chairman Kevin Roberts said the campaign aims to show that beef and lamb produced the ‘Welsh Way’ can be a positive choice for environmentally-conscious consumers.
It isn’t the only levy board to try this...
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