Crowd Cow, Midan form strategic partnership
By Erica Shaffer, Meat+Poultry
CHICAGO – Midan Marketing and Crowd Cow, an online purveyor of craft meats, recently formed a partnership focused on learning more about consumers who use e-commerce platforms to buy meat.
Midan and Crowd Cow will gather data that will clearly identify and define the online meat shopper. That information will be used to develop strategies that help the meat industry and retailers meet consumers’ needs and offer convenient options for buying high-quality meat.
“Partnering with Crowd Cow, a thriving online marketplace for high-quality meats led by successful tech startup founders, is an exciting new venture,” said Michael Uetz, principal at Midan Marketing. “Crowd Cow’s success thus far demonstrates their innovative approach to online meat commerce and their ability to help move our industry forward.
“This partnership will allow us to combine Midan’s meat and research knowledge and experience with Crowd Cow’s e-commerce expertise to help learn how to best serve consumers and increase satisfaction with online meat purchasing,” Uetz said. “Teaming up with Crowd Cow will also give Midan a thorough understanding of the online meat consumer and how this evolving commerce platform can be used to increase meat sales.”
Founded in 2015, Crowd Cow’s business model involves selling “shares” of a single animal. The company processes...