In this file:
· USMEF Forecasts 13% Pork Export Growth in 2020
· USMEF Strategic Planning Conference Underway
· Upbeat on the meat... exports
USMEF Forecasts 13% Pork Export Growth in 2020
Jennifer Shike, FarmJournal's Pork
November 6, 2019
U.S. Meat Export Federation (USMEF) president and CEO Dan Halstrom says he’s upbeat about beef, pork and lamb exports. Increased momentum in the second half of 2019 combined with record production has the U.S. red meat industry on track for record exports.
USMEF is forecasting pork export growth at 10% or higher for 2019 and 13% for 2020.
“Believe me, I think these are conservative numbers and they could well be higher depending on what happens to some of the key markets later this year,” Halstrom says.
Beef exports are expected to stay even for 2019 on a volume basis, but USMEF predicts 5% growth in 2020.
Optimism abounds in Japan
The U.S.-Japan trade agreement is expected to be approved by Japan’s parliament in time for a Jan. 1 implementation. Halstrom says he’s very optimistic about the impact this will have on U.S. red meat exports to Japan as the U.S. gets on a level playing field with major competitors such as Australia, Canada and Mexico.
“We feel like this is going to enable us to move the needle even further and regain some of that share that’s been lost on the pork side and some of the share of lost opportunity on the beef side,” Halstrom says. “We're going to be very aggressive in all the major sectors.”
USMCA holds important key to export success
Getting USMCA approved will be a critical step forward. Halstrom says USMEF and its members are optimistic about getting this agreement through the House.
Mexico is an important export partner for the U.S. Currently, Mexico is the No. 1 lamb market, No. 1 pork market and No. 3 beef market to the tune of about $2.4 billion in sales last year, he adds.
“I think an even more important factor is from a product standpoint,” he says. “They want a different set of products for the most part as compared to Asia. From a carcass utilization standpoint, having unobstructed access in Asia as well as Mexico and Canada for that matter is very key for our business.”
China market grows despite trade barriers ...
Pork export growth down in South Korea ...
Developing regions are key ...
USMEF Strategic Planning Conference Underway
BY Susan Littlefield, KTIC (NE)
November 6, 2019
The U.S. Meat Export Federation host’s their annual Strategic Planning Conference every November.
The meeting agenda is full of timely and informative topics. Wednesday’s opening general session will focus on the nexus of productivity, technology and sustainability. Thursday’s session will address the alternative protein arena. We have all seen and heard the hype and news coverage of these products, but how are they impacting our export markets? Hear about the expected near-term ramifications, future demand, trends and impacts on the red meat industry. Friday’s session will focus on U.S.-Asia trade relations, including an update on market access in Japan and China and the potential for future trade agreements with emerging Asian trading partners.
In addition to the general sessions, the Beef, Pork, Exporter and Feedgrain/Oilseed breakouts will provide in-depth discussion on topics relevant to each sector. Registrants are welcome and encouraged to participate in all breakouts regardless of membership sector...
more, including audio clips [2:00, 2:15 min.]
Upbeat on the meat... exports
Undervalued in the United States, some markets show interest in the pork loin cuts.
Kevin Schulz, National Hog Farmer
Nov 07, 2019
While the meat export business has faced its share of obstacles as of late, Dan Halstrom is optimistic of where the industry is going.
Halstrom, president and CEO of the U.S. Meat Export Federation, says there is reason for optimism. "We have record production in the U.S. right now, and we also are on track for record exports," he says, in a media conference call on Tuesday prior to the USMEF Strategic Planning Conference in Tucson, Ariz. "Our forecast is for September and the rest of the year to be quite significant and record breaking again. … on the pork side in 2019, we were forecasting a minimum of 10% growth. It could be higher. And for 2020, we're looking at 13% growth. And believe me, I think these are conservative. They could well be higher depending on exactly what happens in some of the key markets later this year."
One of those key markets is Japan, and Halstrom is optimistic that the trade deal with that country will be implemented by early 2020. "The ball is in the Japanese court, but expectations are that the Diet will approve this agreement," he says. "We're very upbeat on the opportunity in Japan as we look at the rest of '19 and into 2020. We get duties on a level playing field with our major competitors: Australia, Europe, Canada, Mexico. We feel like this is really going to enable us to move the needle even further and regain some of that share that's been lost on the pork side and some of the lost opportunity on the beef side."
Halstrom says the U.S. beef industry may benefit from good timing as leveling of the duties playing field coincides with the Australian beef herd being at a relatively low number. "We should be well-positioned to do very well on regaining share on beef in Japan," he says.
Closer to home, Halstrom is encouraged that the U.S.-Mexico-Canada trade agreement will get done, and speaking specifically of Mexico he says that will be good news for the U.S. meat industry. Mexico is the No. 1 pork and lamb market, and No. 3 beef market to the tune of about $2.4 billion in sales last year. Another plus of the Mexican market is that it opens up a market for "a different set of products for the most part compared to Asia. So, from a carcass utilization standpoint, having unobstructed access in Asia as well as Mexico and Canada for that matter is very, very key for our business."
Halstrom acknowledged the impending shortage of pork and the current shortage on the live pig side, "but we had record high exports in July and August on pork to China. And it's our full expectation that that trend line will continue through the rest of this year and into early next year."
While Mexico, Canada, Japan and China have been garnering trade headlines, Halstrom says efforts are being made, and those efforts are paying off in what he calls developing regions such as Central America, South America, Southeast Asia and Africa. "It's by no means all inclusive, but these are some key regions where we're seeing a lot of progress. We don't often talk a lot about them, but something as simple as beef livers, where we are having more and more outlets to places like Peru, places like Mexico, places like Angola and South Africa. So, we really need to look at the entire world to maximize the value."
Speaking to maximizing value, Halstrom says on the pork side some of these "secondary" markets may be the ticket for increasing value in cuts that American consumers do not value...