In this file: 

 

·         Pork 2040 details U.S. pork opportunities in China now and later

As 2025 approaches and Chinese domestic production rebounds, Chinese pork will replace most of the import growth seen during the African swine fever outbreak.

 

·         Pork Board releases Pork 2040: China Market Assessment

… During a conference call with reporters Wednesday, Checkoff vice president of international marketing Norman Bessac says Chinese consumption of pork per capita has risen to almost 90 pounds per person per year…

 

·         China’s Growing Need for Protein: New Study Excites U.S. Pig Farmers

… According to the report, pork consumption in China peaked in 2014 and will continue to see a slow decline as the Chinese population grows to its highest level in 2030. As the availability of other proteins – specifically fish, chicken and beef – increases along with increased disposable income, consumers will look to diversify center-of-the-plate protein options…

 

·         Media Release: National Pork Board Study Defines China’s Growing Need For Protein

New research details ways that U.S. pork can fill China’s immediate protein gap

 

 

 

Pork 2040 details U.S. pork opportunities in China now and later

As 2025 approaches and Chinese domestic production rebounds, Chinese pork will replace most of the import growth seen during the African swine fever outbreak.

 

Source: National Pork Board

via National Hog Farmer - Nov 06, 2019

 

United States pork producers challenged the National Pork Board's international marketing team to uncover insights that would help U.S. pork to grow in today's dynamic global market. Today the National Pork Board came through, releasing a report that digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand. Pork 2040: China Market Assessment also reveals the impact that African swine fever is having on China's protein needs and how the Chinese pork industry and supply chain will change as a result.

 

The research study was conducted by Gira, a global research firm, using Pork Checkoff dollars and funds from the USDA Foreign Agricultural Services Emerging Markets Program. It outlines critical insights that exporters of U.S. pork can use now to position themselves for long-term success in the Chinese market.

 

"Pork is a critical part of the Chinese diet with per capita consumption nearing 88 pounds (carcass weight equivalent) per person per year," says Norman Bessac, vice president of international marketing for the Checkoff. "This report will help exporters position U.S. pork as the supplier of choice, thereby building value for all U.S. pork producers."

 

According to the report, pork consumption in China peaked in 2014 and will continue to see a slow decline as the Chinese population grows to its highest level in 2030. As the availability of other proteins – specifically fish, chicken and beef – increases along with increased disposable income, consumers will look to diversify center-of-the-plate protein options.

 

According to the research, U.S. pork is poised to help fill the urgent short-term protein needs that ASF is creating in China due to the decrease in China's domestic pig population. However, by 2025 Chinese pork production will have rebounded, and farms will have had time to rebuild and become more modern. The report outlines key steps that pork exporters can take now to increase exports to China in the short-term and defines a strategy to meet long-term demands. A few highlights from the report include:

 

·         Short-term – With the current ASF outbreak, the U.S. export industry will need to work hard to capitalize on the potential market share it can garner. The demand in the short term will be for pork cuts, variety meats and carcasses. Exporters also should use the benefit of time to build loyalty with both Chinese processors and consumers.

·         Long-term – As 2025 approaches and Chinese domestic production rebounds, Chinese pork will replace most of the import growth seen during the ASF outbreak. However, U.S. exporters can use these next five years to build customer relationships, value around their products and to differentiate themselves as a preferred supplier in the long-term.

 

Minnesota pork producer and U.S. Meat Export Federation's Pork Committee chair Randy Spronk says he appreciates the commitment that the Pork Checkoff has in working with strategic partners to add value to the U.S. pork market as exports are an important piece of the marketing puzzle and this marketing research will help key decision makers define and develop these markets.

 

"What I did find interesting from this report is how it details how the African swine fever outbreak will accelerate the change and modernize the Chinese pork industry," Spronk says. "Since 2014 China's pork production structure has been changing as the Chinese government set out to improve food quality and safety in addition to reduce their environmental impact. Before the outbreak of ASF Chinese pork production was still heavily based on the backyard and semiformal breeding and processing systems that have driven production growth for the last 20 years. These farms have no hope of meeting new biosecurity rules that would be needed to contain the disease."

 

Spronk says it is more than likely pig production from these Chinese farms will be insignificant, as early as 2025.

 

"China will work aggressively to create more of the world's larger scale and most efficient pig supply chains in the near term. These pig farms will modernize and become larger, involving huge private investments and restocking of farms. Harvest facilities will move closer to where the pigs are raised and will primarily integrate with farms within 10 years," Spronk says. "China will strive to be more efficient and thus more competitive with the United States and the European Union and China pork will be positioned to compete with imports on price and quality."

 

Jack Shao, Hormel Foods international sales and marketing manager, says what he found most interesting from the report is how detailed it was in giving opportunities for U.S. pork to be competitive in the short and long term in the Chinese market...

 

more

https://www.nationalhogfarmer.com/outlook/pork-2040-details-us-pork-opportunities-china-now-and-later-0

 

 

Pork Board releases Pork 2040: China Market Assessment

 

By Mark Dorenkamp, Brownfield 

November 6, 2019

 

A new report from the National Pork Board digs into the growing protein needs in China and how the U.S. pork industry can position itself to meet that demand.

 

The study, called Pork 2040: China Market Assessment, was funded in part by the Pork Checkoff and conducted by global research firm Gira.

 

During a conference call with reporters Wednesday, Checkoff vice president of international marketing Norman Bessac says Chinese consumption of pork per capita has risen to almost 90 pounds per person per year.

 

“The goal of the China Market Assessment was to enable the U.S. pork industry to design and implement a long-term strategy for U.S. pork consumption in China, and to add context to one of the most critical export markets.”

 

The research shows in the short-term, U.S. pork exporters can capitalize on potential market share as China struggles to manage African swine fever.

 

Longer term, Rupert Claxton with Gira says China will figure out how to deal with ASF, so it’s critical the U.S. pork sector uses the next five years to build customer relationships.

 

“As we get towards 2025, Chinese domestic production will be rebounding. We’ll see our import position change (as) imported products are displaced in the market...

 

more, including audio [24:02 min.]

https://brownfieldagnews.com/news/pork-board-releases-pork-2040-china-market-assessment/

 

 

China’s Growing Need for Protein: New Study Excites U.S. Pig Farmers

 

by Jennifer Shike, AgWeb 

Nov 06, 2019

 

U.S. pork producers have reason to be excited. A new report from the National Pork Board digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand.

 

In addition, the report Pork 2040: China Market Assessment also reveals the impact that African swine fever (ASF) is having on both China’s short- and long-term protein needs and explores how the Chinese pork industry and supply chain will change as a result.

 

“Pork is a critical part of the Chinese diet with per capita consumption nearing 88 pounds* per person per year,” says Norman Bessac, vice president of international marketing for the Pork Checkoff. “This report will help exporters position U.S. pork as the supplier of choice, thereby building value for all U.S. pork producers.”

 

The report provides critical information for producers about the future of the U.S. pork industry’s export market, says Jan Archer, a pig farmer from eastern North Carolina.

 

“When you look at what’s happening to the pork industry in general – not only the expansion in our sow numbers, but also the improvements in productivity – the cost of those improvements has to be absorbed by our export market because domestic consumption has been relatively flat,” Archer says.

 

U.S. pork positions for success in China

 

The report outlines critical insights that U.S. pork exporters can use to position themselves for long-term success in the Chinese market.

 

“As a farmer, reports like this help guide my decisions of what I want to do with my herd and what I'm going to do with my farm. Is there is there a place for me in the future? I think clearly this report shows there is,” Archer adds.

 

According to the report, pork consumption in China peaked in 2014 and will continue to see a slow decline as the Chinese population grows to its highest level in 2030. As the availability of other proteins – specifically fish, chicken and beef – increases along with increased disposable income, consumers will look to diversify center-of-the-plate protein options.

 

The report details steps that pork exporters can take now to increase exports to China in the short-term and defines a strategy to meet long-term demands.

 

In the short-term, U.S. pork is poised to help fill the urgent protein needs that ASF is creating in China due to the decrease in China’s domestic pig population, the report says. With the current ASF outbreak, the U.S. export industry needs to work hard to capitalize on the potential market share it can garner.

 

The demand in the short term will be for pork cuts, variety meats and carcasses. Exporters also should use the benefit of time to build loyalty with both Chinese processors and consumers.

 

In the long-term, Chinese pork production will have rebounded as 2025 approaches, the report says, and farms will have had time to rebuild and become more modern in China. As Chinese domestic production rebounds, Chinese pork will replace most of the import growth seen during the ASF outbreak. However, the report says U.S. exporters can use these next five years to build customer relationships and value around their products in order to differentiate themselves as a preferred supplier in the long-term.

 

“This report shows us our opportunity to build long-term customers,” says Derrick Sleezer, a pig farmer from Iowa. “If we do it right and get better at it, we will build that long-term relationship and maintain that going forward. And that’s what you can get excited about.”

 

An investment in U.S. pig farmers ...

 

more

https://www.agweb.com/article/chinas-growing-need-protein-new-study-excites-us-pig-farmers

 

 

National Pork Board Study Defines China’s Growing Need For Protein

New research details ways that U.S. pork can fill China’s immediate protein gap

 

Source: National Pork Board (NPB)

Nov 6, 2019

 

DES MOINES, IOWA – Nov. 6, 2019 – A new report from the National Pork Board digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand. The new report, Pork 2040: China Market Assessment, also reveals the impact that African swine fever (ASF) is having on both China’s short- and long-term protein needs and how the Chinese pork industry and supply chain will change as a result.

 

The research study was conducted by Gira, a global research firm, using Pork Checkoff dollars and funds from the U.S. Department of Agriculture Foreign Agricultural Services Emerging Markets Program (EMP). It outlines critical insights that exporters of U.S. pork can use now to position themselves for long-term success in the Chinese market.

 

“Pork is a critical part of the Chinese diet with per capita consumption nearing 88 pounds* per person per year,” said Norman Bessac, vice president of international marketing for the Checkoff. “This report will help exporters position U.S. pork as the supplier of choice, thereby building value for all U.S. pork producers.”

 

According to the report, pork consumption in China peaked in 2014 and will continue to see a slow decline as the Chinese population grows to its highest level in 2030. As the availability of other proteins – specifically fish, chicken and beef – increases along with increased disposable income, consumers will look to diversify center-of-the-plate protein options.

 

According to the research, U.S. pork is poised to help fill the urgent short-term protein needs that ASF is creating in China due to the decrease in China’s domestic pig population. However, by 2025 Chinese pork production will have rebounded, and farms will have had time to rebuild and become more modern. The report outlines key steps that pork exporters can take now to increase exports to China in the short-term and defines a strategy to meet long-term demands. A few highlights from the report include:

 

·         Short-term – With the current ASF outbreak, the U.S. export industry will need to work hard to capitalize on the potential market share it can garner. The demand in the short term will be for pork cuts, variety meats and carcasses. Exporters also should use the benefit of time to build loyalty with both Chinese processors and consumers.

·         Long-term – As 2025 approaches and Chinese domestic production rebounds, Chinese pork will replace most of the import growth seen during the ASF outbreak. However, U.S. exporters can use these next five years to build customer relationships, value around their products and to differentiate themselves as a preferred supplier in the long-term.

 

“The Pork Checkoff is committed to adding value for pork producers,” said David Newman, a pig farmer representing Arkansas and president of the National Pork Board. “One of the ways to build value is to expand U.S. pork exports in developed and emerging markets. This market research and future studies will help key decision-makers to define and develop these markets.”

 

The Pork Board has also created a free marketing toolkit, which includes ideas that U.S. pork exporters can use to build their business in China. The full report is available at pork.to/international. The Pork Checkoff collaborated with the U.S. Meat Export Federation and the National Pork Producers Council on the Pork 2040 study.

 

*Carcass Weight Equivalent (CWE)

 

 

The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability. For the past half century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing the environmental impact of pig farming. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or visit www.pork.org.

 

source url

https://www.pork.org/news/national-pork-board-study-defines-chinas-growing-need-protein/