In this file:
· Leaked documents reveal McDonald's is planning to open a new breakfast battleground in the chicken sandwich wars with Chick-fil-A and Wendy’s
McDonald's is adding chicken to its breakfast menu across the US in 2020, according to leaked internal documents viewed by Business Insider.
· Happy Birthday To The Happy Meal! McDonald's Is Celebrating 40 Years With Throwback Toys
· McDonald's celebrates Happy Meal's 40th anniversary by bringing back retro toys
Leaked documents reveal McDonald's is planning to open a new breakfast battleground in the chicken sandwich wars with Chick-fil-A and Wendy’s
o McDonald's is adding chicken to its breakfast menu across the US in 2020, according to leaked internal documents viewed by Business Insider.
o Roughly half of McDonald's locations in the US currently serve chicken options, such as Chicken McGriddles and McChicken Biscuit, at breakfast.
o Wendy's will debut a chicken breakfast sandwich when it launches its breakfast menu in early 2020.
o Chicken and breakfast are set to become two major fast-food battlegrounds in 2020, as franchisees urge McDonald's to develop a revamped chicken sandwich recipe.
Kate Taylor, Business Insider
Oct 31, 2019
McDonald's is set to add chicken to its breakfast menu nationally in 2020.
The fast-food chain is planning to launch chicken at breakfast in January, according to internal documents seen by Business Insider.
McDonald's did not say exactly what this breakfast chicken option might be, neither in the documents nor when Business Insider reached out to the company for comment. Recent chicken-related breakfast tests from McDonald's included McChicken McMuffins, Chicken McGriddles and McChicken Biscuits. The chain currently serves chicken offerings at breakfast at roughly half of its locations in the US.
"America has loved McDonald's breakfast since the iconic Egg McMuffin debuted in McDonald's restaurants in 1975," McDonald's said in a statement to Business Insider. "We will continue to bring new and delicious craveable options, freshly prepared in our kitchens to our customers, so stay tuned."
Whatever form McDonald's chicken comes in, it will face some stiff competition. Chick-fil-A has long maintained its dominance...
2020 showdown for breakfast and chicken
KeyBanc analysts said in a recent note on McDonald's that "breakfast and chicken are the new battlegrounds" for fast food. Analysts have been buzzing about how McDonald's will respond to Wendy's breakfast roll-out...
Happy Birthday To The Happy Meal! McDonald's Is Celebrating 40 Years With Throwback Toys
Cue the nostalgia.
By Alexis Morillo, Delish
Oct 31, 2019
The McDonald's Happy Meal is 40 years old, and, damn, it doesn't look a day over 20! To celebrate four decades of deliciousness, McDonald's will be released limited-edition Surprise Happy Meals featuring fan-favorite throwback toys! This is HUGE.
No matter how old you are, you know the best part of a Happy Meal is seeing what toy you get. From the looks of it things are getting real nostalgic up in here. Retro toys like mini Beanie Babies, Hello Kitty, Changeables, and the Disney 100 Years of Magic collection are all coming back. Some of these toys were so rare to collect back in the day, that they're currently being auctioned off on sites like eBay.
Not only that, but the Happy Meal will be revamped since it's such a staple to the McDonald's menu. "After first being introduced in 1979, the Happy Meal quickly became a way for families around the world to create feel-good memories with one another," a spokesperson told Delish. "We’re also making exciting changes to the Happy Meal that parents can feel good about."
Starting next year, McDonald's will be offering...
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McDonald's celebrates Happy Meal's 40th anniversary by bringing back retro toys
Kelly Tyko, USA TODAY
Oct 31, 2019
Parents, kids and collectors, take note.
McDonald’s is bringing back some of the most popular Happy Meal toys to celebrate the 40th anniversary of its kids’ meals.
From Nov. 7-11, a special limited-edition Surprise Happy Meal will be available in more than 90 countries around the globe while supplies last.
“Since the Happy Meal was introduced on the menu, it quickly became synonymous with our brand,” McDonald’s CEO Steve Easterbrook said in a statement. “Today, this iconic red box creates lasting memories for billions of families annually across the world.”
Fifteen toys will be available globally with two extra Disney exclusives for the U.S
The first McDonald's kids' meals were introduced in the U.S. in June 1979 as the Circus Wagon Happy Meal. Many of the early toys featured McDonald's McDonaldland characters.
“Parents tell us how fondly they recall their favorite toys,” said Colin Mitchell, McDonald’s senior vice president, global marketing. “So...