Burger King Ditches Morningstar Burger as Impossible Ascends


By Leslie Patton and Deena Shanker, Bloomberg

October 31, 2019


The war for meatless hamburgers has a new casualty.


Burger King is getting rid of its Morningstar Farms veggie burgers, which are supplied by Kellogg Co., after the U.S. rollout of plant-based patties from Impossible Foods Inc. earlier this year. The Impossible Whopper helped the fast-food chain lure customers and boost sales in its latest quarter. Morningstar has lost market share as newer, trendier vegan options gain steam across the U.S.


“Over time, in the U.S. with Burger King we’ll have one alternative protein offer,” Restaurant Brands International Inc. Chief Executive Officer Jose Cil said in an interview on BNN Bloomberg...