… Today, Carl’s Jr. announced a second iteration for those customers–the Beyond BBQ Cheeseburger, available for $6.29 for a limited time…
Carl’s Jr.’s Beyond Burger Success Inspires A Second Iteration
Alicia Kelso, Senior Contributor, Forbes
Oct 8, 2019
It’s been quite a challenge keeping up with the plant-based narrative in the quick-service burger segment throughout the past year.
White Castle started a domino effect in April 2018 with its Impossible Slider launch. Within months, Burger King, Carl’s Jr., Red Robin, Umami Burger, Hard Rock Cafe, Applebee's, Cheesecake Factory and TGI Friday’s all added plant-based burgers.
The trend has proven fruitful so far. The St. Louis restaurants that initially tested Burger King’s Impossible Whopper in April experienced 18.5% higher traffic that month compared to the national average, for example. White Castle locations that tested its Impossible Slider initially saw a 250% jump in sales.
For Carl’s Jr., its Beyond Famous Star burger has been the chain’s most successful burger launch in the past two years, with more than 4.5 million sold to date, many to new customers. So successful was this launch, Carl’s Jr. made it a permanent menu item.
“We knew our customers would be excited about the introduction, but we were blown away by the response and the amount of new customers who are purchasing this burger,” said Patty Trevino, Carl’s Jr. senior vice president of brand marketing. “The Beyond Famous Star is one of our best-selling items and continues to attract customers who are looking for alternative protein options.”
Today, Carl’s Jr. announced a second iteration for those customers–the Beyond BBQ Cheeseburger, available for $6.29 for a limited time. Developed with its signature Western Bacon Cheeseburger build in mind, the Beyond BBQ Cheeseburger includes Carl’s Jr.’s original BBQ sauce, American cheese and onion rings and is served on a sesame seed bun.
Carl’s Jr. isn’t the first to expand its plant-based category—White Castle added a BBQ Impossible Slider in April—and it certainly won’t be the last.
What this means exactly is that these brands are confident...