Japanese opportunity ‘critical’ for Australian meat sector


By Aidan Fortune, GlobalMeatNews



The importance of Japan as a trading partner with Australia has been emphasised during a visit by key members of the meat industry.


During a visit to Japan, Australian Meat Industry Council (AMIC) CEO Patrick Hutchinson, accompanied by Meat and Livestock Australia representatives, met with Japanese industry leaders and senior Australian Embassy officials. He used the visit to confirm Australia’s ongoing commitment to the Japanese market and express a strong desire from the Australian meat industry to continue to explore opportunities in the region by supplying quality product that suits the specific needs of Japanese consumers.


“Japan has created vast opportunity for Australian producers and we’ve forged a relationship that we are both proud of and grateful for. I’ve reiterated at my several meetings in Japan in the past few days that the market remains a high priority for Australian industry,”​ he said.


Hutchinson said the Australian meat industry is “unfazed”​ by the recent trade deal between the US and Japan that sees tariffs dropped, claiming the industry “welcomes competition on a level playing field”​, and is “confident about Australian meat’s position in Japan”​.


“Our quality product has built a tremendous reputation in Japan over many decades and is preferred by Japanese consumers,”​ he added.


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