In this file:
· Roughriders apologize 'for any distress' after Beyond Meat commercial spurs concerns
· A&W Beyond Meat ad featuring Rider fans drawing anger from some people
· Tim Hortons phasing out Beyond Meat products in most provinces
Roughriders apologize 'for any distress' after Beyond Meat commercial spurs concerns
Sask. Stock Growers Association said discussions between the association and CFL club continue
CBC News (Canada)
Sep 18, 2019
The Saskatchewan Roughriders have apologized to the province's cattle producers after they expressed concern about an A&W commercial for the fast food chain's Beyond Meat Burger prominently featuring Roughrider fans and Mosaic Stadium.
The issue was front and centre after a blog post about the ad started circulating online.
The post on BeefProducer.ca by rancher Adrienne Ivey said that seeing the Roughriders symbol in the commercial made her clench her teeth in frustration and broke her heart as a beef producer and a sports fan.
She wrote that the commercial was a "direct slam to the hard working, dedicated, honest, beef producers in Saskatchewan. The very people buying Roughrider tickets."
On Sept. 17, after a meeting with cattle producers, the Roughriders issued an apology to the Saskatchewan Stock Growers Association (SSGA) about the commercial.
It explained that A&W has the rights to use the Roughriders' images and symbols, but that the CFL club had no role in producing the advertisement, nor in determining the content of the ad, which included Roughrider fans tasting the burger and giving their opinions.
"We want to assure your members, and all of Rider Nation, that the advertisement does not represent any reduction of support by the Saskatchewan Roughriders Football Club to specific beef or agriculture industries in our great province of Saskatchewan."
The letter says the CFL club appreciates the feedback that the association and its members provided, and understands "this is a very sensitive issue for you and your membership and for Canadian ranchers and we apologize for any distress this may have caused."
Chad MacPherson, the general manager with the SSGA, said he feels the apology is genuine and will help in the rebuilding of the relationship between the Roughriders and Saskatchewan cattle producers.
"I think they're recognizing that they didn't fully understand the sensitivities around the subject and we're working together to work through it," he said.
He said discussions with the CFL club have been positive and are continuing.
"I just really appreciate their openness and willingness to tell their side of stories and to listen to our point of view," he said.
The CFL club said in the letter that A&W had no intention to dissuade people from eating meat. Instead, the ad was...
A&W Beyond Meat ad featuring Rider fans drawing anger from some people
By Staff The Canadian Press
via Global News (Canada) - September 19, 2019
Some people have a beef about an A&W ad featuring Saskatchewan Roughrider fans that promotes the Beyond Meat burger.
During the commercial, the fans taste-test the vegetable-based product outside Mosaic Stadium in Regina and offer their opinions.
Some people are angry and claim the Roughriders were helping to promote a product that could hurt the beef industry.
The Saskatchewan Stock Growers Association invited the Roughriders to a meeting to discuss its concerns.
Chad MacPherson, general manager of the association, said the team’s brand is pretty synonymous with Saskatchewan and the ad is being used to promote a product that many perceive as being critical of beef production.
The team said it had nothing to do with the ad, but notes that A&W is a national restaurant chain and a corporate partner of the Roughriders, so it had permission to film outside Mosaic Stadium in July.
“We want to assure your members, and all of Rider nation, that the advertisement does not represent any reduction of support by the Saskatchewan Roughrider Football Club to specific beef or agricultural industries in our great province of Saskatchewan,” said Anthony Partipilo, chief brand officer of the CFL football club in a letter to MacPherson.
“We met A&W last week to raise our concern about the ad content and they assured us that the intent of the ad is not to convince people to stop eating beef or switch away from beef.”
Partipilo noted that A&W’s next campaign will feature a 100 per cent Canadian “Prairie-Raised” bison burger.
Apparently, Beyond Meat burgers also don’t go that well with Tim Hortons coffee.
The chain has said that it’s dropping the alternative protein products at thousands of Canadian locations, just three months after introducing them...
more, including links
Tim Hortons phasing out Beyond Meat products in most provinces
Terry Cain, BNN Bloomberg
Sep 18, 2019
Tim Hortons is scaling back its Beyond Meat offerings.
"The Beyond Burger will still be available for a limited time nationally. The Beyond Meat breakfast sandwiches are available in various regions while supplies last, but will continue to be available in B.C. and Ontario," a spokesperson for Tim Hortons said via email.
The coffee-and-doughnut chain says it has seen a “particularly positive” reception to the meatless menu items in Ontario and B.C. The company also notes the products were limited time offers, and may be reintroduced in the future depending on customer feedback.
Tim Hortons rolled out Beyond Meat breakfast sandwiches nationally in June, and the plant-based burgers were added in July.
On an Aug. 2 conference call with analysts, Jose Cil, chief executive officer of Tim Hortons parent company Restaurant Brands International Inc., indicated that the products may not be on the chain’s menu for the long term...