… chicken giant KFC announced that it has started testing a truly stunning new product: a chicken sandwich that takes the idea of chicken and waffles one big step better--the KFC Fried Chicken and Donut Sandwich…
KFC Just Revealed a Stunning New Product That Is a Huge Threat to Popeyes, Chick-fil-A, and McDonald's
Yes, Virginia, that really is a piece of KFC fried chicken between those two glazed donuts.
By Peter Economy, Inc.
Sep 18, 2019
Just when you thought the fast-food chicken sandwich wars were winding down--with either Popeyes or Chick-fil-A winning, and McDonald's late to the game--one of the biggest players just lobbed another shot into the fray.
Yesterday, chicken giant KFC announced that it has started testing a truly stunning new product: a chicken sandwich that takes the idea of chicken and waffles one big step better--the KFC Fried Chicken and Donut Sandwich.
The idea is just what the name implies: a crispy filet of fried chicken planted smack dab inside a "bun" made from two glazed donuts. Yes, you read that correctly--a piece of fried chicken and two glazed donuts.
Initially, the marketing test for this new product will be limited to Richmond and Norfolk, Virginia, and Pittsburgh. If all goes well, or course, then it's quite possible that this sugar-laden concoction will end up on the fast-food chain's menu nationwide.
According to a KFC press release,
Consumers are increasingly seeking novel, crave-able flavor combinations that give them the best of both sweet and savory worlds to create a unique taste experience. Through this test market, KFC is evaluating consumer appetite for bringing this growing food trend to its customers on a national scale.
KFC is no stranger to pushing the envelope when it comes to new products.
Just last month, KFC did the unthinkable--testing two new plant-based, vegan fried "chicken" products in one of its Atlanta stores: nuggets and boneless wings.
Most surprising, however...
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