Think fake burgers are just for vegetarians? 95% of Impossible Foods’ customers are meat eaters

The most popular “meat alternatives” are burgers, followed by nuggets

 

By Adele Peters, Fast Company

09.18.19  

 

If you eat meat but you’ve recently tried a plant-based burger, you’re not alone.

 

Impossible Foods, maker of fake meat products that look and taste like the real thing, estimates that 95% of its customers are omnivores.

 

In a decade, these alternatives may make up 10% of the meat industry. Here’s how the category is gaining muscle.

 

Infographics:

https://www.fastcompany.com/90396177/think-fake-burgers-are-just-for-vegetarians-95-of-impossible-foods-customers-are-meat-eaters