In this file: 

 

·         Vegan sausage which ‘sizzles and satisfies’ like pork version to launch in Tesco

'We believe that the difference between a real sausage and Beyond Sausage is indistinguishable'

 

·         Beyond Meat’s Vegan Sausages Are Now At Tesco

Tesco is upping its range of vegan food. The UK's largest supermarket chain just added plant-based Beyond Sausages made by vegan meat brand Beyond Meat.

 

·         Beyond Meat's chairman jokes that the veggie burger was a 'conspiracy' by the meat industry to prevent people from going vegetarian

For meat alternatives, there's just no getting around the taste challenge, according to Beyond Meat executive chairman Seth Goldman…

 

 

 

Vegan sausage which ‘sizzles and satisfies’ like pork version to launch in Tesco

'We believe that the difference between a real sausage and Beyond Sausage is indistinguishable'

 

Sabrina Barr, Independent (UK)

Sep 18, 2019

 

A vegan sausage that is as "sizzling and delicious" as a pork version is due to launch in Tesco this month.

 

The "Beyond Sausage", devised by plant-based food manufacturer Beyond Meat, is made from pea protein, fava beans and rice.

 

While a variety of vegan sausages are already available on the market – such as Quorn vegan Cumberland sausages and Heck vegan sausages – Beyond Meat claims Beyond Sausage is the first plant-based sausage product to deliver "the juicy, sizzling and delicious satisfaction of a pork sausage".

 

"This has taken years to develop and we believe that the difference between a real sausage and Beyond Sausage is indistinguishable," Ethan Brown, CEO and co-founder of the company, told The Guardian.

 

The sausages are also made with beetroot, which gives the product its "meaty colour", and coconut oil for added flavour.

 

The sausages will go on sale in 458 branches of Tesco on Thursday 26 September, costing £4.95 for two packs.

 

Beyond Sausage will also be stocked by Neat Burger, the vegan burger chain recently launched by Formula One driver Lewis Hamilton...

 

more, including links

https://www.independent.co.uk/life-style/food-and-drink/vegan-sausage-plant-based-beyond-meat-tesco-lewis-hamilton-a9110121.html

 

 

Beyond Meat’s Vegan Sausages Are Now At Tesco

Tesco is upping its range of vegan food. The UK's largest supermarket chain just added plant-based Beyond Sausages made by vegan meat brand Beyond Meat.

 

Jemima Webber, Live Kindly 

September 18, 2019

 

Tesco is upping its vegan food range. The supermarket chain is launching the Beyond Sausage, which is produced by plant-based meat brand Beyond Meat.

 

The meaty Beyond Sausage is made from pea protein, fava beans, and rice. Beyond Meat says it was the first plant-based sausage that “looks, sizzles and satisfies like pork.”

 

It’s made without the use of soy, gluten, or GMO ingredients. It contains no cholesterol or trans fat and each sausage boasts 16 grams of protein, while one of Tesco’s pork sausage links offers around 9 grams.

 

The Beyond Sausage is currently made in the U.S. However, Beyond Meat is set to open a production facility in the Netherlands early next year. Beyond Meat’s CEO and co-founder Ethan Brown told The Grocer that Beyond Meat products sold in the UK could be produced at the new factory instead, which would reduce the price of the item.

 

“It’s a very big goal of mine to make these products more affordable,” Brown said to The Grocer. “The challenge is that our scale is so small, but as we achieve greater scale in our supply chain, I have every confidence we can lower that price compared to other plant-based products and animal proteins.”

 

Plant-based meats have room for improvement, according to Brown. “Everything we do is a work in progress. We always strive to improve our products and spend 10% of our revenues on R&D,” he said. “But that said, we have great pride in what we have on the market, and we believe this is the best product of its type on the market.”

 

The Beyond Sausage is already a hit among consumers. The plant-based link is available at American fast-food chains Veggie Grill and Hardee’s as well as Yankee Stadium’s Bareburger.

 

Vegan Food at Tesco ...

 

more, including links

https://www.livekindly.co/beyond-meats-vegan-sausages-tesco/

 

 

Beyond Meat's chairman jokes that the veggie burger was a 'conspiracy' by the meat industry to prevent people from going vegetarian

 

·         Beyond Meat executive chairman Seth Goldman isn't trying to hawk another veggie burger.

·         Instead, he said Beyond Meat is looking to redefine the entire food category with its plant-based "meat" products.

·         "Meat is protein from an animal: that's defining meat by its origin," Goldman said.

·         He added that you "get a different answer" when you define meat by its composition.

 

Áine Cain, Business Insider

Sep 18, 2019

 

LAS VEGAS — For meat alternatives, there's just no getting around the taste challenge, according to Beyond Meat executive chairman Seth Goldman. And when it came to creating a new plant-based protein, that meant not duplicating the classic veggie burger.

 

"I joked before that the veggie burger was a conspiracy by the meat industry to discourage people from becoming vegetarians," Goldman told the audience at the second annual Groceryshop conference in Las Vegas on Monday.

 

Goldman, who is also the cofounder and "TeaEO emeritus" of Honest Tea, showed the audience a photo that was supposedly taken in a Houston area grocery store, just before Hurricane Harvey hit the city in 2017. The photograph showed a fully stocked vegan section amid picked-clean shelves.

 

"There was just one part of the store that was fully intact: the plant-based meat section," Goldman said.

 

"So we had the challenge: if we're going to scale plant-based protein, the consumer is not accepting the current option," he said.

 

 Goldman said that, rather than create another "veggie burger," Beyond Meat sought to both win the "taste challenge" and redefine meat.

 

"Meat is protein from an animal: that's defining meat by its origin," he said. "But instead, if we define meat by it's composition, you get a different answer...

 

more

https://www.businessinsider.com/beyond-meat-chairman-jokes-about-veggie-burger-2019-9