Swine Research: Are the Risks Worth The Rewards?
Jennifer Shike, FarmJournal's Pork
September 16, 2019
The pace of change is accelerating, especially in food and protein production. Research and technology will continue to drive enhancements in this area, said Terry Coffey, chief science and technology officer with Smithfield Foods during the Morrison Lectureship at the 2019 Leman Swine Conference.
“New opportunities will require a willingness to collaborate and an openness to new ideas and a culture that allows/rewards risk,” he said.
Modern production systems across the pork value chain require a well-organized, objective and systematic approach toward research and development. This allows them to evaluate and successfully implement new technologies in order to efficiently deliver safe food in a sustainable manner for a growing world population, Coffey said.
“Complex challenges are rarely solved with a single experiment or trial. New technology innovations require long-term commitment, a willingness to collaborate and risk tolerance,” he said.
When it comes to using internal research and innovation to enhance value in a business, it’s important to consider how to manage the risks and rewards of research.
“You need to create a culture that allows people to try and fail, but you also need a general expectation that you’ll have more successes than failures,” Coffey said.
Here are four things to consider when it comes to evaluating the risks and rewards of research.
1. Information and data come at a cost...