… The company said it is “confident” it will launch plant-based protein options in the future…
Jimmy Dean’s Famous Sausages Could Soon Be Vegan
Jimmy Dean, famous for its meaty breakfast sausages, is exploring vegan and vegetarian food. The company is "confident" it will launch meat-free protein.
Jemima Webber, Live Kindly
Sept 17, 2019
Food company Jimmy Dean, famous for its meaty breakfast sausages, is exploring the vegan and vegetarian food space. The company said it is “confident” it will launch plant-based protein options in the future.
Jimmy Dean, founded in 1969 by a country singer and actor of the same name, has long focused on animal-based foods. The company offers more than 170 products including pork sausages, ready-made deli-style sandwiches, bacon, sausage patties, omelets, and breakfasts, which are available at major retailers including Target and Walmart.
The company will soon enter the plant-based food scene, according to Jimmy Dean’s marketing director Steve Silzer. Silzer told FoodNavigator-USA, “We definitely see an opportunity for plant-based proteins and the Jimmy Dean brand to intersect.”
“We definitely see plant-based proteins as a supplement to our current offerings. As consumers are still seeking protein, but they’re getting it in different ways,” he said. “We’re exploring that space and confident that you’ll see some plant-based protein offerings coming from the Jimmy Dean brand.”
Meat Companies Launching Vegan Food ...
more, including links