In this file:
· $6.5 Million Settlement Reached on Eve of Trial in Class Action Lawsuit Against Chipotle Over the Meaning of “Non-GMO”
· Chipotle is adding a second steak option to its menu, and we gave it a taste test
$6.5 Million Settlement Reached on Eve of Trial in Class Action Lawsuit Against Chipotle Over the Meaning of “Non-GMO”
Article By Food and Drug Law at Keller and Heckman, Keller and Heckman LLP
via The National Law Review - September 16, 2019
As previously covered on this blog, a plaintiffs’ class action lawsuit was filed against Chipotle in the “Food Court” (Northern District of California) in connection with the chain’s nationwide advertising campaign premised on a pledge to serve only “non-GMO” foods. On October 1, 2018, the court certified three classes of consumers, in California, Maryland, and New York, who claim to have purchased food at Chipotle advertised as “non-GMO,” but which contained meat and dairy ingredients from animals that had consumed genetically modified (GM) feed. The issue is whether reasonable consumers would have been deceived by such advertising.
On September 11, 2019, just days before the scheduled trial date of September 16, 2019, the plaintiffs asked the court to approve a deal in which Chipotle has agreed to pay $6.5 million to settle the false advertising claims. As part of the settlement, the three classes, in California, Maryland, and New York, would be consolidated into a single class consisting of all U.S. residents who purchased Chipotle food during the class period from April 27, 2015 to June 30, 2016. Class members would receive refunds of $2 per meal for up to 5 meals without documentation and up to 10 meals with documentation, for a total limit of 15 meals per household. The four class representatives would receive $5,000 each. The attorneys would receive fees of $1.96 million and out-of-pocket expenses of up to $650,000.
While Chipotle has discontinued the advertising at issue, the debate over the meaning of “non-GMO” is certain to continue...
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Chipotle is adding a second steak option to its menu, and we gave it a taste test
Ellie Conley, AOL.com
Sep 17th 2019
In recent months, fast food companies have been making headlines for their new meatless dishes. Chipotle, on the other hand, is adding another meaty choice to its menu. The fast-casual chain will be introducing carne asada, its second steak option, to locations nationwide on Thursday, Sept. 19, but only for a limited time.
The carne asada is seasoned with signature spices, fresh lime juice and chopped cilantro. But while you might be wondering how it differs from the original steak option, it's mostly in the cut of meat used. Carne asada uses a more premium cut of meat, making it more tender, and it's sliced in small strips rather than cubes. Plus, it was made to be Whole30 and paleo diet compliant.
"There are very few options [that work with the Whole30 and paleo diets], especially ones that taste good, and so now having something that you're able to change up, so you're not eating the same thing every day, [can help] you stay on those diets," said Stephanie Perdue, vice president of marketing at Chipotle.
The chain's carnitas is currently its only Whole30-compliant option, while the barbacoa is paleo-compliant.
We were invited to give Chipotle's carne asada an early taste test, and we'll admit, it's not a new menu option we thought we needed, but we did appreciate it! There's no denying that the carne asada was much more tender than the original steak, but mixed into a burrito bowl with salsa and guacamole, it didn't taste much different. The tenderness alone, however, would make us order it again.
According to Perdue, chicken is the most popular meat ordered by customers at Chipotle, followed by steak...