Beef Promotion Operating Committee Approves Fiscal Year 2020 Checkoff Plan of Work
Source - The Beef Checkoff
via Oklahoma Farm Report - 16 Sep 2019
Beef Promotion Operating Committee Approves Fiscal Year 2020 Checkoff Plan of Work The Cattlemen’s Beef Board (CBB) will invest approximately $40.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2020, subject to USDA approval.
In action at the end of its September 10-11 meeting in Denver, Colorado, the Beef Promotion Operating Committee (BPOC) approved checkoff funding for a total of 15 “Authorization Requests” – or grant proposals – brought by seven contractors for the fiscal year beginning October 1, 2019. The committee, which includes 10 producers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils, also recommended full Cattlemen’s Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions
The seven contractors brought a total of $50,766,964 million worth of funding requests to the BPOC this week, nearly $10 million more than the funds available from the CBB budget
“The BPOC is completely producer-driven. We have cattlemen and women from all over the U.S. as well as importers deciding where these checkoff dollars need to be spent,” said Cattlemen’s Beef Board and BPOC Chairman Chuck Coffey.
“It’s always great to hear about the programs and projects proposed by our contractors to utilize our checkoff dollars, yet on the other side, an equally diffcult decision to balance the budget and distribute those dollars according to where we believe will be most useful for driving beef demand.”
- In the end, the BPOC approved proposals from seven national beef organizations for funding through the FY 20 Cattlemen’s Beef Board budget, as follows: