In this file:

 

·         White Castle® Celebrates First Anniversary of Making Impossible™ Slider a Permanent Menu Item In All Castle Restaurants

Hamburger pioneer celebrates one year at the leading edge of the plant-based movement

 

·         Plant-based 'meat' marks 1 year at White Castle, 1st BBQ at Famous Dave's

·         Impossible Foods to Launch Plant-Based Meat in Stores Next Week

 

 

White Castle® Celebrates First Anniversary of Making Impossible™ Slider a Permanent Menu Item In All Castle Restaurants

Hamburger pioneer celebrates one year at the leading edge of the plant-based movement

 

Source: White Castle

via PRNewswire - Sep 12, 2019

 

COLUMBUS, Ohio, Sept. 12, 2019 /PRNewswire/ -- It's been exactly one year since White Castle introduced the Impossible™ Slider as a permanent menu item, and the fast-food chain said the addition of the plant-based burger has been a resounding success.

 

White Castle, the country's first fast-food hamburger chain and home of The Original Slider®, debuted the Impossible™ Slider in April 2018 in 140 White Castle locations in Chicago, New York and New Jersey. It became an overnight sensation, generating headlines and inciting a social media frenzy. Based on the Impossible™ Slider's overwhelming popularity, White Castle introduced it as a permanent menu on Sept. 12, 2018, at each of the company's nearly 400 restaurants nationwide. And demand for the Impossible™ Slider hasn't slowed since.

 

"As a family-owned business that first introduced the hamburger to the masses nearly a century ago, it just feels right that we could also be on the leading edge of the plant-based protein movement today," said Jamie Richardson, vice president at White Castle. "And with the Impossible Slider at just $1.99, Cravers can easily come back for more."

 

In keeping with its long-standing reputation as an innovator, White Castle was the first fast-food hamburger chain to partner with Impossible™ Foods on a systemwide launch of the Impossible™ Slider, which was quickly hailed as "one of the country's best fast-food burgers, period." The protein-packed slider made from plants looks, tastes and even sizzles like real beef.

 

"We've appealed to customers who weren't necessarily thinking about White Castle before," Richardson said. "Bottom line is that it's about great tasting food being available to more people. And trust me, the Impossible™ Slider is every bit as delicious as advertised."

 

White Castle restaurants cook the Impossible™ Sliders, which are shaped in the company's distinctive square format, on grills separate from those used for products made from real beef. The company's buns do not contain any animal-based products, making the Impossible™ Slider a great option for vegans as well as for vegetarians and others who simply want to minimize their meat consumption.

 

In yet another example of its commitment to satisfy cravings of all kinds, White Castle plans to release a brand-new stuffing recipe using the White Castle Impossible™ Slider as the main ingredient. It will be the first time the company introduces a new Thanksgiving stuffing recipe since 1991, when it released its celebrated recipe featuring The Original Slider®.

 

To enjoy a White Castle Impossible™ Slider at a restaurant near you, visit www.whitecastle.com.

 

About White Castle®

 

White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 98 years. Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app (iTunes App Store or Google Play) or simply satisfy their cravings by picking them up at grocery stores nationwide. www.whitecastle.com

 

About Impossible™ Foods

Based in California's Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., a Professor Emeritus at Stanford University and a former Howard Hughes Medical Institution, investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

 

SOURCE White Castle

 

Related Links

http://www.whitecastle.com

 

source url

https://www.prnewswire.com/news-releases/white-castle-celebrates-first-anniversary-of-making-impossible-slider-a-permanent-menu-item-in-all-castle-restaurants-300917175.html

 

 

Plant-based 'meat' marks 1 year at White Castle, 1st BBQ at Famous Dave's

 

QSR Web

Sept. 13, 2019

 

As White Castle marks a year since it introduced the Impossible Slider to its menu, QSR Famous Dave's is testing its own plant-based items as potential menu offerings.

 

At the privately owned regional White Castle chain, brand leaders report that the so-called Impossible Slider, introduced first at locations in 140 units last April, then made permanent exactly one year ago this week at all 400 locations, has not waned in popularity since its debut.

 

"As a family-owned business that first introduced the hamburger to the masses nearly a century ago, it just feels right that we could also be on the leading edge of the plant-based protein movement today," White Castle Vice President Jamie Richardson, said in a news release about the anniversary. "We've appealed to customers who weren't necessarily thinking about White Castle before."

 

White Castle restaurants cook the Impossible Sliders — which are shaped in the company's distinctive square format — on grills separate from those used for products made from real beef. The company's buns do not contain any animal-based products, making the Impossible Slider a great option for vegans as well as for vegetarians and others who simply want to minimize their meat consumption.

 

The brand also said it will release a new stuffing recipe for the first time since its original Thanksgiving stuffing recipe debuted in 1991, only this one will use the Impossible Slider, instead of the original beef-containing version as its base.

 

Meanwhile, more brands are signing on almost daily to offer plant-based meat substitutes, including this week, Famous Dave's, which is testing four Beyond Meat-containing menu items at 13 Minnesota and Colorado locations of the barbecue brand.

 

The brand solidified a partnership with Beyond Meat earlier this year to make it, according to a news release, the first major barbecue restaurant chain to test meatless options. These plant-based protein options will include: 

 

more

https://www.qsrweb.com/news/plant-based-meat-marks-1-year-at-white-castle-1st-bbq-at-famous-daves/

 

 

Impossible Foods to Launch Plant-Based Meat in Stores Next Week

The plant-based meat maker is teasing its September 20 retail launch, hinting that the city to get it first smells like palm trees.

 

by Nicole Axworthy, VegNews 

September 12, 2019

 

On September 20, plant-based meat brand Impossible Foods will launch in grocery stores in select regions of the United States. We knew it was coming, but the California-based startup recently teased the retail launch with a few more details: “Guess what city you can find us on shelves? Here’s a hint: Smells like palm trees,” Impossible Foods posted on social media with a photo of what appears to be a new packaged vegan ground beef product, similar to competing product Beyond Beef.

 

In July, the company announced a co-manufacturing collaboration with McDonald’s food supplier OSI Group, which will allow it to significantly increase production by the end of this year. That same month, fast-food chain Burger King expanded its test run of a vegan-friendly Impossible Whopper to more than 7,000 locations nationwide...

 

more, including links

https://vegnews.com/2019/9/impossible-foods-to-launch-plant-based-meat-in-stores-next-week