In this file:
· In Sweden, some McDonald's are always open—for bees
· McDonald’s In Sweden Serving Up EV Chargers With Its Big Macs
In Sweden, some McDonald's are always open—for bees
The fast-food chain's latest environmental initiative from ad agency Nord DDB follows its earlier "McHive" project.
Alexandara Jardine, Ad Age
via Crain's Chicago Business - September 12, 2019
Back in May, McDonald's Sweden celebrated World Bee Day by building the "world's smallest McDonald's," a tiny replica of a restaurant that's actually a hive. Its latest initiative goes even further, creating McDonald's billboards that double as "bee hotels."
The boards are permanent wood installations with drilled holes in the copy (“Always open") where wild bees and other insects can make their nests. All McDonald's franchisees have been given the opportunity to order their own bee hotel boards and customize the messaging.
At the same time, McDonald's has started a collaboration with JC Decaux—the same firm that operates Chicago's bus shelter ad system—to create habitats for wild bees on the back of north-facing billboards (bees are most comfortable if their nests are in a south-facing position). The first test is now live in Jarfalla, outside Stockholm, where six large bee hotels have been mounted on the backside of a north-facing billboard. McDonald's has hopes of scaling up the initiative in spring 2020...
McDonald’s In Sweden Serving Up EV Chargers With Its Big Macs
by Steve Hanley, CleanTechnica
September 6th, 2019
If you are A) driving an electric car in Sweden and B) hungry, now you can find an EV charger at any one of 55 McDonald’s locations throughout the country. That makes the company the largest restaurant chain in Sweden that offers patrons the chance to charge up their cars while the kidlets are enjoying their Happy Meals.
The chain decided to add the chargers to its stores after conducting a survey in which 48% of people said finding a place to charge their EVs was difficult. Its goal is to have at least one charger available at every one of its locations in the country. That way, if you are out and about in your electromobile and see the Golden Arches up ahead, you’ll know you will be able to charge up your battery in a warm, clean place while enjoying items from the McDonald’s menu.
The locations with chargers available now have new signs showing the price per minute for charging right up there at the top of the lighted sign that announces the store’s location. It’s even placed higher than the price of a Big Mac, which won’t make the Hamburglar happy but pleases Mayor McCheese. The first signs have been installed by McDonald’s restaurants in Mjölby and Munkedal. The McCharge program was created by Nord DDB.
“McDonald’s has a strong history of being involved in the development of charging infrastructure along Sweden’s roads,” says Christoffer Rönnblad, marketing director at McDonald’s Sweden, in a statement...