… consumers can point their phone at packages and retail displays to discover content, including recipes with ingredient lists, nutrition advice, step-by-step cooking videos, recommendations and other information…
Uncle Ben’s becomes first food brand to use Google Lens
By Sam Danley, Food Business News
REDWOOD CITY, CALIF. — Dietary restrictions, consumer questions and a lack of time can make grocery shopping a daunting task. When it comes to dinner, however, Uncle Ben’s says its new food tech initiative can “cut through the clutter” and streamline the shopping experience. The Mars Food brand announced a new partnership with Google Lens, Google’s A.I.-powered visual search tool, along with tech startup Innit, to help consumers navigate the journey from store-shelf to dinner plate.
The partnership makes Uncle Ben’s the first food brand to leverage Google Lens to provide content beyond basic web results. Starting this month, it will place hundreds of thousands of Google Lens stickers on its products. Using the Google iPhone app or Google Lens Android app, consumers can point their phone at packages and retail displays to discover content, including recipes with ingredient lists, nutrition advice, step-by-step cooking videos, recommendations and other information.
Silicon Valley-based Innit is a connected food platform that provides personalized shopping and cooking solutions. For consumers who already use the app, the Google Lens experience will offer more detailed product and recipe recommendations based on user preferences and dietary needs.
“Innit was founded on the principle of unlocking information within food and using it to empower people to live and eat better,” said Eugenio Minvielle, founder of Innit. “We’re proud to work with Google and Mars Food to create a new way of engaging with food.”
Mars Food isn’t the only company looking to connect with consumers through their smartphones. PepsiCo just announced...
Google settles French case; Walmart’s grocery push; a Groupon-Yelp deal?
San Francisco Chronicle Staff and News Services
Sep. 12, 2019
Google said Thursday it has paid over $1 billion to French authorities to settle a years-long dispute over allegations of tax fraud. A Paris court approved a penalty of $551 million from the Mountain View company, and Google said it paid a further $513 million in “additional taxes.” The company, like many multinationals, declares profits from activities across the EU in one country, usually a low-tax state. Google declares most of its earnings in Ireland. As part of a crackdown, France in July put a pioneering 3% tax on tech giants like Facebook, Amazon and Google.
Walmart’s grocery delivery push
Walmart is rolling out a $98-a-year unlimited grocery delivery subscription service this fall as it races to gain an advantage in the competitive fresh food business. Subscribers can get unlimited same-day delivery, offered by 1,400 stores in 200 markets.
Can Groupon get a deal on Yelp? ...