In this file:
· Taco Bell to launch vegetarian menu nationwide
· Taco Bell debuts vegetarian menu without Beyond Meat, Impossible Foods
Taco Bell to launch vegetarian menu nationwide
Permanent dedicated platform to debut Thursday
Ron Ruggless, Nation's Restaurant News
Sep 10, 2019
Taco Bell Corp. will launch a dedicated vegetarian section Thursday on menu boards at its more than 7,000 U.S. restaurants, the company has announced.
The Irvine, Calif.-based brand said Tuesday that a 200-unit test, started in April in Dallas, would be expanded nationwide with permanent “Vegetarian Favorites” sections that feature four items, including a new Black Bean Crunchwrap Supreme, a new Black Bean Quesarito (pictured), the 7-Layer Burrito and the regular bean burrito.
The company said those four menu items are among 13 that are certified by the American Vegetarian Association, an advocacy group. The other certified items will be marked with a V in a green diamond and distributed throughout the menu, the company said.
Taco Bell noted that it sells 350 million vegetarian items a year, and about 9% of all items ordered are either vegetarian or made vegetarian by some type of substitution or removal.
In addition, the bean burrito is the second best-selling item on the entire menu across Taco Bell U.S. restaurants, the company said. The crunchy taco is the No. 1 selling item, a spokesperson said.
“At Taco Bell, we believe that vegetarian food shouldn’t be a compromise; it shouldn’t be limited to one item; and it shouldn’t be just for vegetarians,” said Liz Matthews, Taco Bell’s global chief food innovation officer, in a statement, adding that the company plans further innovation in vegetarian items.
Taco Bell first acquired American Vegetarian Association certification...
Taco Bell debuts vegetarian menu without Beyond Meat, Impossible Foods
By Jeanette Settembre, FOXBusiness
September 10, 2019
Taco Bell is launching a new vegetarian menu -- and it doesn’t include fake meat.
As more fast-food chains double down on menu items with meatless alternatives from Beyond Meat and Impossible Foods, Taco Bell has teamed up with the American Vegetarian Association to rollout meatless alternatives to classics like its Crunchwrap Supreme and burritos.
When asked Tuesday if the company will ever add alternative meat items to menus, Taco Bell’s chief food innovation officer Liz Matthews told FOX Business: “I wouldn’t say we’ll never do that. It’s really easy for brands to do what everyone else is doing. We want to go after things that are really exciting and are successful, and not just mediocre. At this point, we’re not leaning into that.”
The nationwide vegetarian menu will roll out Thursday at more than 7,000 of the chain’s locations and comes after its successful test run in Dallas earlier this year. The menu will include the black bean Crunchwrap Supreme and black bean Quesarito, as well as the classic seven-layer burrito and bean burrito.
Taco Bell’s decision to implement a permanent vegetarian menu comes as other fast-food competitors...