In this file:

 

·         Wendy’s to expand breakfast nationwide

·         Wendy’s making a $20 million bet on breakfast and analysts are skeptical

·         Wendy’s nosedives after slashing its profit outlook amid plans to expand its breakfast line nationwide (WEN)

 

 

Wendy’s to expand breakfast nationwide

Burger brand sees rollout expanding growth opportunities in 2020

 

Ron Ruggless, Nation's Restaurant News

Sep 09, 2019

 

The Wendy's Co. will expand its breakfast menu, now in 300 restaurants, throughout its U.S. system in 2020, the company said Monday.

 

The Dublin, Ohio-based burger brand will feature items like the Breakfast Baconator, Frosty-ccino and Honey Butter Chicken Biscuit.

 

“Launching breakfast in our U.S. restaurants nationwide provides incredible growth opportunities,” said Todd Penegor, Wendy’s president and CEO, in a statement. “We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy's fan favorites on our breakfast menu to set us apart from the competition.”

 

To support the expansion into breakfast, the company said it and its franchisees plan to hire about 20,000 crew members. The company estimated investment in breakfast would be about $20 million.

 

Wendy's has discussed a breakfast rollout in the past, but this is the first systemwide effort.

 

Competitor McDonald’s expanded...

 

more, including links 

https://www.nrn.com/quick-service/wendy-s-expand-breakfast-nationwide-0

 

 

Wendy’s making a $20 million bet on breakfast and analysts are skeptical

Analysts are cautious about this latest breakfast effort, with BTIG downgrading Wendy’s stock

 

By Tonya Garcia, MarketWatch

Sept 10, 2019

 

Wendy’s Co. will be serving breakfast nationwide in 2020, the company’s latest attempt to offer morning fare after a number of stops and starts, and analysts are wondering what’s changed to make this time a success.

 

The plan, along with a $20 million investment to realize it, was announced late Monday. Wendy’s WEN, -12.35%  and its franchisees will hire about 20,000 workers to take the breakfast menu across the country from more than 300 U.S. restaurants now. As of June 30, Wendy’s and its franchisees operated 6,719 Wendy’s restaurants.

 

The fast-food chain said it will update its 2019 guidance to take the one-time investment into account though “all other elements of the company’s 2019 outlook remain unchanged.”

 

Wendy’s expects 2019 adjusted earnings per share to be down 3.5% to 6.5%. The FactSet consensus for 2019 EPS is 61 cents, up 3.2% from the last year. Global sales growth is expected to be 3% to 4%, while the FactSet consensus is for sales of $1.70 billion, up 6.7%.    

 

Wendy’s will update its 2020 guidance and long-term goals at the October 11 investor day event.

             

Wendy’s stock is down 10.3% in Tuesday trading after closing at a record high on September 5. The stock has rallied 26.1% for the year to date while the S&P 500 index SPX, -0.40%   is up 18.2% for the period.

       

“Wendy’s products and menu are well regarded and its bacon strength is a product line that resonates at breakfast,” wrote Brett Levy, executive director at MKM Partners, in a note. “As a result, there is the potential for its breakfast initiative to benefit from the support and leverage from its existing menu’s brands and strengths.”

 

Wendy’s says it will use its Applewood smoked bacon in the form of...

 

more

https://www.marketwatch.com/story/wendys-jumping-back-into-breakfast-armed-with-bacon-strength-2019-09-10

 

       

Wendy’s nosedives after slashing its profit outlook amid plans to expand its breakfast line nationwide (WEN)

 

·         Wendy's shares tanked after the restaurant chain announced it will invest $20 million to expand its breakfast line across all US locations.

·         The company's announcement led it to lower profit expectations for 2019. Wendy's now expects adjusted earnings per share to drop by 3.5% to 6.5%, after previously forecasting growth between 3.5% and 7%.

·         The chain expects to hire about 20,000 new employees as part of the expansion.

 

Ben Winck, Business Insider

Sep. 10, 2019

 

Wendy's shares tanked after the restaurant chain announced it will invest $20 million to expand its breakfast line across all US locations.

 

The company's announcement led it to lower profit expectations for 2019. Wendy's now expects adjusted earnings per share to drop by 3.5% to 6.5%, after previously forecasting growth between 3.5% and 7%.

 

The chain expects to hire about 20,000 new employees as part of the expansion.

 

"We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy's fan favorites on our breakfast menu to set us apart from the competition," Penegor said in a company statement.

 

The restaurant chain expects adjusted earnings per share to drop by 3.5% to 6.5%, after previously estimating the metric to grow between 3.5% and 7%. Wendy's announced it will give an update on its 2020 objectives during its October 11 investor meeting.

 

Wendy's reiterated its previous estimates for general expenses, global sales growth, and adjusted tax rate.

 

The company's breakfast menu will offer...

 

more

https://markets.businessinsider.com/news/stocks/wendys-stock-price-lowered-profit-forecast-nationwide-breakfast-expansion-2019-9-1028512690