Crowd Cow Farm-To-Table Beef Now Featured On Some Impressive Menus
Leslie Kelly, Contributor, Forbes
Sep 9, 2019
Crowd Cow recently scored a major win when Ethan Stowell Restaurants made a major commitment to feature its steaks sourced from local ranchers.
The Seattle-based, direct-to-consumer meat purveyor has a meaningful mission: “To create an alternative to the current meat commodity system, and to create a meaningful connection between the farmer and the customer, so people can know and appreciate exactly where their food comes from.”
That approach made a lot of sense to Stowell: “I really appreciate their philosophy of truth and ethics in beef sourcing,” said Stowell, founder and CEO of Ethan Stowell Restaurants. “They work with an outstanding collection of farmers and their quality is consistently superb and a great value.”
A spot in the starting lineup at the Hit It Here Cafe at T-Mobile Park was the first place Stowell featured this unique product. Stowell has been a consulting chef for the Seattle Mariners food service team for a number of years, and the Crowd Cow burger has been a fan favorite this season.
The best practices used by producers in the Crowd Cow quiver certainly are part of its feel-good appeal, but how does the meat taste?
Addam Buzzalini, executive chef for Ethan Stowell Restaurants, said the higher fat content and marbling brings out a much more pronounced beef flavor. “Especially when you move up to the Wagyu, it is extremely rich and decadent.”
Crowd Cow — named GeekWire’s 2018 Startup of the Year — is currently working with more than 100 producers of beef, pork and poultry across the country. Its model is based on selling directly to consumers. When those consumers happen to be high-profile chefs and buzz-worthy restaurants like The Silver Bough, that helps give the emerging brand visibility so they can share their story with a wider audience.
“We building a new supply chain by working with the top 1% of this nation’s craft meat producers,” said Joe Heitzeberg, who founded Crowd Cow with Ethan Lowry four years ago. The company now employs 30 people, and counts Joe Montana and Ashton Kutcher among its major investors. “People are looking for alternatives to the industrial beef machine, and we’re all about letting consumers get to know the farmers who are using best practices.”
Producer profiles, complete with beautifully shot video, are an integral part of the Crowd Cow website. Hutterian Farm...
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