In this file:
· Burger King Canada Spotted Selling New Pretzel Bacon King
· German Burger King ad banks on customer confusion between Ronald McDonald and Pennywise
Burger King Canada Spotted Selling New Pretzel Bacon King
Bob Miller, Chew Boom
September 9, 2019
Burger King Canada expands its King Sandwich lineup with the introduction of the new Pretzel Bacon King Sandwich.
The Pretzel Bacon King features a pair of Whopper patties layered with four slices of American cheese, crispy bacon, mustard and mayo on a new Pretzel Bun.
Fellow Chewer Jeff came across the new Pretzel Bacon King at his local BK in Winnipeg, Manitoba, Canada. Jeff tells Chew Boom that he ate his first one at 7:20 a.m. this morning. Jeff, who describes the sandwich as “delightful,” added onions for some “crunch.”
Chew Boom first reported on the possible launch...
German Burger King ad banks on customer confusion between Ronald McDonald and Pennywise
Aimee Levitt, TheTakeout
Sep 9, 2019
When did fear of clowns (coulrophobia if you’re fancy) become a thing? Was it after It? John Wayne Gacy? It definitely must have been after the conception of Ronald McDonald, because what international chain would deliberately adopt a universally accepted figure of terror as its spokesman? (Also, have you noticed Ronald’s been keeping really quiet in recent years? Poor guy. We hope he doesn’t have to share his room in the Mascot Retirement Home with the Noid.)
Anyway, Burger King—which, we might add, has no entrant in the Chicken Sandwich Wars of 2019—has, in honor the release of It: Chapter Two, launched a new campaign to capitalize on the coulrophobia of the German people, Ad Age reports. Smartphone users who dare to visit a German McDonald’s will be geotargeted by messages that strongly encourage them to scan an ad in a McDonald’s house magazine that will register them for the MyBK app. And then the MyBK app will tell them to “Avoid the clown” and run, not walk, to the nearest Burger King, where they can buy a Whopper for just one cent. Pennywise!
This isn’t the first time Burger King has capitalized on Pennywise’s unfortunate resemblance to Ronald McDonald. When It came out back in 2017, Ad Age wrote at the time:
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