In this file:
· The Makers of SKIPPY® Peanut Butter Introduce Individual Squeeze Packs
.. Great as a topping or simply by itself, SKIPPY® individual squeeze packs provide a convenient, protein-packed snack for any snacking occasion…
· Hormel grows into plant-based meat with its new Happy Little Plants brand
… soy protein that can be used in any recipe calling for ground meat, the company said in a release…
· Hormel unwraps plant-based protein line, called Happy
The maker of bacon, ham, turkey and Spam is turning to plants as a protein source.
The Makers of SKIPPY® Peanut Butter Introduce Individual Squeeze Packs
Source: Hormel Foods Corporation
via PRNewswire - Sep 05, 2019
AUSTIN, Minn., Sept. 5, 2019 /PRNewswire/ -- The makers of SKIPPY® peanut butter announced today the launch of SKIPPY® individual squeeze packs – the SKIPPY® peanut butter and natural peanut butter spread you love, now in a convenient, individual squeeze packet you can take on the go.
Great as a topping or simply by itself, SKIPPY® individual squeeze packs provide a convenient, protein-packed snack for any snacking occasion.
"It's no secret that snacking has become an integral part of everyone's eating plan throughout the day," said Aly Sill, brand manager at Hormel Foods. "With the launch of our individual squeeze packs, peanut butter enthusiasts can now enjoy the delicious taste of SKIPPY® peanut butter in a convenient, protein-packed option, while on the go."
Available in 8-count multi-packs, SKIPPY® peanut butter is the only mainstream peanut butter brand available in a squeeze pack option, offering additional value and options to consumers. The squeeze packs are currently available with SKIPPY® Creamy peanut butter or SKIPPY® Natural Creamy peanut butter spread. Additionally, each serving contains 7 grams of protein.
Found in the peanut butter aisle, SKIPPY® individual squeeze packs (MSRP $2.29 – $2.99 for an 8-count box) are available in select retailers across the country.
SKIPPY® individual squeeze packs are the iconic brand's latest snacking innovation. Last year, the brand launched SKIPPY® P.B.& Jelly Minis, a portable, shareable, mess-free baked snack that is made with real SKIPPY® Creamy peanut butter and grape or strawberry jelly.
For more information about all SKIPPY® peanut butter products, including recipes, nutritional information and where to buy, visit www.peanutbutter.com or follow the brand on social media at www.Facebook.com/Skippy, www.Instagram.com/SkippyBrand and www.Twitter.com/Skippy.
About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 80 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Columbus®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of "The 100 Best Corporate Citizens" by Corporate Responsibility Magazine for the ninth year in a row and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future - Inspired People. Inspired Food.™ - focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.
SOURCE Hormel Foods Corporation
Hormel grows into plant-based meat with its new Happy Little Plants brand
Cathy Siegner, FoodDive
Sept. 5, 2019
· Hormel Foods is launching a non-GMO meat substitute under its new Happy Little Plants brand made with soy protein that can be used in any recipe calling for ground meat, the company said in a release.
· The plant-based ground product contains 20 grams of protein and 180 calories per serving, has no preservatives or cholesterol, and is gluten-free, Hormel said. It will initially be available at select Hy-Vee outlets in Iowa, Kansas, Minnesota, Missouri, Nebraska and Wisconsin, although the company noted more locations will be added in the future.
· The Happy Little Plants line is being created as part of Hormel's first project under its Cultivated Foods umbrella. Company shares were up Sept. 4 after the news was announced, CNBC reported, but they later dropped by a fraction.
With this new Happy Little Plants brand of meat alternatives, the maker of Spam, bacon, ham and pepperoni seems to be acknowledging the popularity of the plant-based sector and wants to get a slice of the ever-increasing action.
Consumers are looking to reduce their meat consumption, with 60% of those ages 25 to 70 saying they're cutting back for cost or health reasons, according to HealthFocus International figures. So plant-based meat substitutes coming from well-known legacy food companies such as Hormel could attract additional audiences in addition to those already used to buying its brands.
That name familiarity could be an asset since Hormel is arriving a little bit late to the plant-based party. The delay may not matter if the company can quickly get its new ground meat alternative into stores nationwide so the brand can more effectively compete with the Beyond Burger, Impossible Burger and all the other plant-based products already there. However, many of the other manufacturers are slowly getting into the plant-based ground meat market, giving Hormel's new product a chance to fit into the niche.
Hormel isn't the only major manufacturer just now getting into this space. Tyson Foods introduced a plant-based nugget product under its new Raised & Rooted brand and planned to have it on shelves at 4,000 retail outlets and in food service distribution by the end of this month. And on the same day the Happy Little Plants brand was announced, Kellogg's MorningStar Farms said it is developing plant-based burgers and chicken under its new Incogmeato brand. An ambitious distribution schedule is likely necessary to try and catch up with the competition, and long-time food companies may be better positioned to get that done.
Meat producers have a big incentive to edge into the plant-based sector...
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Hormel unwraps plant-based protein line, called Happy Little Plants
The maker of bacon, ham, turkey and Spam is turning to plants as a protein source.
By Kristen Leigh Painter, Star Tribune (MN)
September 4, 2019
Hormel Foods Corp. is launching a new line of plant-based meat alternatives, joining the year's hottest trend in food.
Hormel's Happy Little Plants brand debuts with a soy-based product that looks and cooks like ground beef. It will begin showing up in Hy-Vee stores across the Midwest this week.
Other products, such as plant-based Italian sausage, breakfast links and bratwursts, will follow. Executives formally announced the brand line at the Barclays Global Consumer Staples Conference in Boston Wednesday.
"We are definitely celebrating plant for the goodness of plant. We are not trying to replicate meat," said Jim Splinter, vice president of corporate strategy at Hormel. "We are offering consumers choice. They are looking to add plants to their everyday routine."
Like others in the market, Hormel's Happy Little Plants products will be sold at a premium price, currently listed at $8.99 per pound. The company said the products will be produced fresh and sold refrigerated instead of frozen, in contrast to veggie burgers that were forerunners in the alternative meat category.
The move by the Austin, Minn.-based company long known for bacon, ham, turkey and Spam is yet another sign of the potential of the plant-based food market.
The initial public offering of Beyond Meat, another company making plant-based meat substitutes, in May became a pivotal moment when investors endorsed a trend that had been taking shape for several years. That IPO was the most successful of 2019 so far, and Beyond Meat's shares are now worth more than six times their initial price.
Tyson Foods then unveiled a new line of plant-based and blended products, called Raised & Rooted, in June. Also Wednesday, Kellogg Co. announced its own plant-based burger patty, called Incogmeato, under its MorningStar Farms brand.
Competition in the meat-alternative market is steep. Hormel looked at acquiring a number of startups, Splinter said, but the smaller companies set their value higher than what Hormel was willing to pay.
Hormel turned inward, seeing potential to build a plant-based line itself. It already has the refrigerated supply chain and distribution capabilities, plus the technological capabilities to create a viable product quickly.
Hormel established a small team of people from across the company to work in a fast-paced, startup-like environment, dubbed Agile. This group of Hormel employees was able to get the Happy Little Plants from concept to market in less than 10 weeks.
While the grunt work was done in Austin over the summer, Hormel used proprietary research...