In this file:
· Hormel Foods unveils plant-based range
Hormel Foods has become the latest producer to enter the plant-based meat alternatives market with the launch of the Happy Little Plant brand…
· Hormel unwraps plant-based protein line, called Happy Little Plants
… Hormel established a small team of people from across the company to work in a fast-paced, startup-like environment, dubbed Agile. This group of Hormel employees was able to get the Happy Little Plants from concept to market in less than 10 weeks…
· Hormel celebrates the pollinators
… On Wednesday, the company held a Pollinator Garden Party in recognition of the initiative Hormel has undertaken in an effort to support those creatures that help put our food on the table…
Hormel Foods unveils plant-based range
By Aidan Fortune, GlobalMeatNews
Hormel Foods has become the latest producer to enter the plant-based meat alternatives market with the launch of the Happy Little Plant brand.
Unveiled at its annual presentation at the Barclays Global Consumer Staples Conference in Boston the range Hormel Foods’ first project under its Cultivated Foods umbrella.
Happy Little Plants products have distribution in select retail outlets now, with further expansion planned in the coming months. The processor said that numerous retailers and foodservice operators have expressed interest based on the exceptional taste, versatility, and simple ingredient statement.
The range’s flagship product is a ground plant-based protein alternative containing 20 grams of non-GMO soy protein, is only 180 calories, with no preservatives, no cholesterol and is gluten-free.
“Hormel Foods has one of the most admired brand portfolios in the industry, led by our legacy of industry-leading innovation,” said Jim Splinter, group vice president of corporate strategy at Hormel Foods. “We are continuing to build an organization that has the agility and adaptability to create products to align with today's dynamic marketplace.
“We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace,” added Splinter. “We intend to focus on all the ways plants can help consumers find alternatives in their food routines”…
Hormel unwraps plant-based protein line, called Happy Little Plants
The maker of bacon, ham, turkey and Spam is turning to plants as a protein source.
By Kristen Leigh Painter, Star Tribune (MN)
September 4, 2019
Hormel Foods Corp. is launching a new line of plant-based meat alternatives, joining the year's hottest trend in food.
Hormel's Happy Little Plants brand debuts with a soy-based product that looks and cooks like ground beef. It will begin showing up in Hy-Vee stores across the Midwest this week.
Other products, such as plant-based Italian sausage, breakfast links and bratwursts, will follow. Executives formally announced the brand line at the Barclays Global Consumer Staples Conference in Boston Wednesday.
"We are definitely celebrating plant for the goodness of plant. We are not trying to replicate meat," said Jim Splinter, vice president of corporate strategy at Hormel. "We are offering consumers choice. They are looking to add plants to their everyday routine."
Like others in the market, Hormel's Happy Little Plants products will be sold at a premium price, currently listed at $8.99 per pound. The company said the products will be produced fresh and sold refrigerated instead of frozen, in contrast to veggie burgers that were forerunners in the alternative meat category.
The move by the Austin, Minn.-based company long known for bacon, ham, turkey and Spam is yet another sign of the potential of the plant-based food market.
The initial public offering of Beyond Meat, another company making plant-based meat substitutes, in May became a pivotal moment when investors endorsed a trend that had been taking shape for several years. That IPO was the most successful of 2019 so far, and Beyond Meat's shares are now worth more than six times their initial price.
Tyson Foods then unveiled a new line of plant-based and blended products, called Raised & Rooted, in June. Also Wednesday, Kellogg Co. announced its own plant-based burger patty, called Incogmeato, under its MorningStar Farms brand.
Competition in the meat-alternative market is steep. Hormel looked at acquiring a number of startups, Splinter said, but the smaller companies set their value higher than what Hormel was willing to pay.
Hormel turned inward, seeing potential to build a plant-based line itself. It already has the refrigerated supply chain and distribution capabilities, plus the technological capabilities to create a viable product quickly.
Hormel established a small team of people from across the company to work in a fast-paced, startup-like environment, dubbed Agile. This group of Hormel employees was able to get the Happy Little Plants from concept to market in less than 10 weeks.
While the grunt work was done in Austin over the summer, Hormel used proprietary research...
Hormel celebrates the pollinators
By Eric Johnson, Austin Daily Herald (MN)
September 5, 2019
Next to Hormel Food, Corps., is a small chunk of land with a very important function.
A small flower garden rests at one end with two crabapple, all for one purpose — raising awareness for pollinators.
“A third of all agriculture is related to pollinators,” said Tom Raymond, director of Environmental Sustainability at Hormel. “It’s a great thing to learn about.”
On Wednesday, the company held a Pollinator Garden Party in recognition of the initiative Hormel has undertaken in an effort to support those creatures that help put our food on the table.
On hand were several groups with an interest in raising awareness of pollinators and what they do for the environment. Of those in attendance was Luke Reese, director/naturalist of the Jay C. Hormel Nature Center.
Over the years, the nature center has been a big supporter of pollinators and pollinator education. Most recently the nature center added bees and hives that help further the education of the importance of bees.
“It’s really wise and really cool taking an interest in pollinators,” Reese said as he addressed Hormel employees. “It’s important for our efforts to come to fruition.”
The pollinator garden at Hormel was initially an effort to educate its employees, but from that the whole initiative sprouted.
“It started off as an internal organization effort,” said Amy Whiteaker, H-Farm community outreach chair. H-Farm is the Hormel Foods employee resource group that has lead this initiative.
“But it’s now expanded to involve the community,” Whiteaker said.
As part of this effort Hormel has merged resources with Justin’s, a Hormel company.
“Justin’s has a large pollinator support initiative of their own,” Whiteaker said...