Brazilian Halal exports to the Middle East
to cross US$6.38 billion in 2008
Al Bawaba
Posted: 18-11-2008 , 08:03 GMT
Brazilian Halal exports to the Middle East are expected to exceed USD 6.38 billion in
2008, as the demand for beef meat and poultry continues to rise in the region.
Industry reports have revealed that 33 per cent of Brazilian poultry and 40 per
cent of its meat production are being supplied to the global Halal market, which is largely concentrated within the
region. In line with their aims to leverage the booming Halal
industry, more than 15 Brazilian companies have announced their participation
at the second ‘Halal Expo 2008’, the definitive event
for ‘Halal’ industry in the region, which will run
from November 24 - 26, 2008 at the Crowne Plaza Hotel
in Dubai.
As one of the biggest exporters of halal
meat in the world, Brazil maintains a substantial percentage of its production
to cater to the Halal market, approximately 70 per
cent of its exports of 1 million frozen chickens goes to over 100 countries are
Halal-certified. Most of the country’s Halal products are being shipped to GCC countries, with
reports revealing that USD 1.4 billion worth of chicken has been exported from
January to August 2008 to the Middle East - an
increase of 66 per cent over the same period last year. In addition to meat and
poultry products, Brazil
has also emerged as a major source of other Halal-certified
consumables in the region such as coffee, chocolate, biscuits, fruits, and
juices, which will showcased during this year’s event.
“In the first eight months of 2008, Brazilian shipments of Halal products to the Middle East
have totalled 756 tons, which reflects a 17 per cent
rise compared to the same period last year,” said Francisco Turra,
Executive President, Brazilian Poultry Exporters
Association (ABEF). “This considerable increase in shipment of Brazil-produced Halal products to the Middle East
has driven us to work towards fully leveraging this market by increasing the
visibility of Brazilian food and beverage products. We have identified the ‘Halal Expo 2008’ as an important gateway to take us to the
centre of the potential-laden regional and global Halal
market, and we are looking forward to showcasing top-quality Brazilian Halal-certified products to buyers from the Middle East and
UAE food and beverage sectors during this high profile event.”
The Brazilian Poultry Exporters Association (ABEF) has
confirmed that the Middle East is still the main destination for Brazilian
chicken exports, followed by Asia, which
imported 632,000 tons of products valued at USD 1.3 billion. Among the region’s
top economies, the UAE has emerged as one of the major Halal
industry hubs, importing and channelling an estimated
AED 550 million worth of Halal merchandise annually.
In line with this, event organisers Orange Fairs
& Events has decided to stage the event in Dubai for the second time, which
is also set to feature ‘Sabores de Brasil’ (‘Brazilian Flavour’) to
encourage new clients to taste and experience Brazilian products.
“The Gulf region as a whole has a huge requirement for Halal food, which presents global producers and suppliers
an outstanding opportunity to expand their business to new heights. We are
proud of the growing popularity of ‘Halal Expo’ among
the world’s top producers of Halal products, and we
are confident that this year’s event will reflect a considerable growth from
last year’s achievements. As one of the leading Halal
product exporters to the region, Brazil is seeking to showcase the credibility
of Brazilian products in Halal market through this
event, which reiterates its own integrity as a high impact business and
networking event,” concluded Raees Ahmed, Director,
Orange Fairs & Events.
At present, 51 global companies from 17 countries have
already confirmed their participation at ‘Halal Expo
2008’. The organiser is also expecting to welcome
more than 80 international exhibitors from Australia,
Argentina, Brazil, Brunei,
Bosnia, Canada, China,
Egypt, France, India,
Indonesia, Iran, Jordan,
Netherlands, Pakistan, The Philippines, Turkey, Thailand,
Malaysia, Singapore, KSA,
UK and the UAE.
In addition, representatives from government bodies such as Ministry of
Industry and Primary Resources, Brunei Darussalam, including several regional
and international Halal certification authorities,
chambers of commerce, and international Halal
associations have also confirmed their presence.
Source: Mena Report (www.menareport.com)
albawaba.com