Farmer John promotion
pairs pork and wine
By Ann Bagel Storck on 7/16/2008
MeatingPlace
Bacon-wrapped pork tenderloins co-star with wine in a new
Pork Checkoff-supported promotion at Stater Bros.
supermarkets in
During July, bottles of Columbia Crest wines sold at Stater Bros. will feature a recipe for bacon-wrapped
tenderloins. When shoppers buy a package of Farmer John bacon, they'll also
receive $2 off any Farmer John pork tenderloin.
"Consumers who pick up bottles of wine at the store
normally spend more than the average consumer during their shopping trip, and
they tend to be willing to purchase the more expensive cuts of meat," said
Rick O'Fallon, retail marketing manager, western division, for the National
Pork Board. "The 'Perfect Pair' promotion is a great way to feature pork."
meatingplace.com