Why investing in thriving ASEAN market is good for U.S. pork

To build further momentum and expand the range of buyers in the ASEAN region, the U.S. Meat Export Federation recently showcased U.S. pork in some key venues.

 

by U.S. Meat Export Federation (USMEF)

via National Hog Farmer - Jan 10, 2018

 

The countries that comprise the Association of Southeast Asian Nations are a rapidly growing market for U.S. pork. Through November 2017, pork and pork variety meat exports to the ASEAN region were up 15 percent year-over-over in volume to 43,815 metric tons (mt), while value climbed 31 percent to $119.5 million. One of the U.S. industry’s largest destinations for pork variety meat exports, it trails only China/Hong Kong, Mexico and Canada.

 

To build further momentum and expand the range of buyers in the ASEAN region, the U.S. Meat Export Federation recently showcased U.S. pork in some key venues. Funding support for these activities provided by the Pork Checkoff and the USDA Market Access Program.

 

In a unique and innovative endeavor, USMEF’s Korea office teamed with its ASEAN staff to conduct a U.S. Red Meat Quality and Application Workshop in Vietnam. The two-day event attracted 115 importers and retailers from across Southeast Asia to the Equatorial Hotel in Ho Chi Minh City with demonstrations on Korean-style meat cutting.

 

“Korean-style meat dishes are popular in many markets in Southeast Asia, so it is important to share how U.S. red meat enhances the quality of the dining experience,” said Junil Park, USMEF retail specialist in Korea, the event’s training instructor. “The two USMEF offices planned an informative session to highlight the U.S. cuts that work best and would be most attractive to the audience. This was a great approach to promoting U.S. pork, and we hope to build upon it in future workshops.”

 

Cuts highlighted at the workshop included bone-in U.S. pork loin, shoulder butt and brisket soft bones. Following the cutting demonstrations, participants were shown different cooking methods by USMEF regional chef Melvin Ho. They also interacted with five local importers who were invited to display their products at the workshop.

 

“Inviting the importers opened doors for the retailers and foodservice operators in attendance, giving them a look at their options for acquiring U.S. pork and a choice of different suppliers,” said Park...

 

more, including photos

http://www.nationalhogfarmer.com/marketing/why-investing-thriving-asean-market-good-us-pork